You search through hundreds of Chrome extensions only to find a handful that could help you. You try them out to then be left with only one that solves a pain point.
And a week later, you’re not using it anymore.
There’s too much junk. With thousands of new Google Chrome extensions uploaded every day, it’s near impossible to identify which ones can up your growth hacking skills.
How do most growth hackers attempt to solve this problem?
They go to Google to type in these search queries:
“Top ten Chrome extensions for marketers” “Best Chrome extensions” “Chrome extensions list”
As a result, they get a list of Chrome extensions created by a marketer, not a growth hacker. To ensure you never have to go through this pain again, here’s my list of the best Chrome extensions for growth hackers:
Received a bad customer complaint via email? Want to share it with your customer success team? Use Share Email as Link to create shareable links to your emails. You can use these links to reference emails wherever you post a link on the internet.
Buffer makes sharing or scheduling social media posts from any web page easy. When you click the Buffer icon, Buffer will automatically pull the title of the article or any highlighted text into the post, shorten your link and show a preview of the image that will accompany the post. You can edit the post as you wish with relevant hashtags, images, and handles, then post to selected channels or add it to your queue.
Rebrandly is the fastest way to create branded links when sharing a URL. This helps make your links more memorable and pronounceable. For example, rather than using Meetup’s ridiculously long links in my email to promote an event, I can rebrand it under “ghw.tips/chrome.”
Dux-Soup provides LinkedIn lead generation automation by tracking every LinkedIn profile you visit. You can export data from these profiles including the timestamp of the visit, name of the person whose profile you visited, job title, company name, location, email, and notes.
Dux-Soup also enables you to auto-visit profiles of LinkedIn users based on Google or LinkedIn searches. As a result, many of the people who you visit will check out your profile out of curiosity.
GPZ LinkedIn Tools gives you the power to auto-connect to individuals based on search queries with a personalized message. The tool also enables you to send messages with a custom input of the first name to your LinkedIn connection and bypass captcha. Similar to Dux-Soup, you can also view profiles, too. Better yet, you can endorse them!
Here’s a peek at the tool’s LinkedIn messaging feature:
The Tweepi Chrome extension allows you to bulk unfollow and block people to clean up your engagement on Twitter. It’s the only tool I’ve found to remove at the scale the inactive or spammy people who follow you.
LastPass saves your passwords and gives you secure access from every computer and mobile device. Its security comes with ease-of-use—LastPass enables you to auto-login to your sites and sync your passwords everywhere you need them. The tool even allows you to check out faster by auto-filling credit card and shopping profile information. Once you login to LastPass, it will enable all your other logins, so you never have to think about searching for your dedicated password doc again.
Facebook Pixel Helper identifies whether you’re getting retargeted by Facebook ads (ensures your pixel is working, too). A number will appear on the Facebook Pixel Helper icon to indicate the number of pixel events (Pageview, Entrypage, Click, etc.). When clicked, it will show a detailed overview of the page’s pixels, including warnings, errors, and successes:
This extension allows you to initiate a Google search using any image on the web. To use this extension, right click on an image on the web and select “Search Google with this image.” You’ll see all the companies who’ve bought the image to remove the watermark.
Momentum replaces your new tab page with a personal dashboard featuring to-do, weather, and inspiration. Here, you can set a daily focus, track your to-dos, and get inspired by a daily photo and quote. It helps eliminate distractions and keeps you focused on a reminder of your tasks for the day on every new tab you load.
Blocksite enables you to block any website hurting your productivity and have it re-direct to a more productive web page you should be working on. There’s also an Active Days & Time feature which allows you to access the blocked websites when needed.
Nimbus Screenshot can capture an entire web page or a specific part. Furthermore, it allows you to draw arrows with explanation boxes, and record screencasts. It’s an all-in-one screen capture machine.
Grammarly checks your spelling and grammar as you type, including email and Facebook statuses. It also syncs with LinkedIn, Twitter, and almost everywhere else you write on the internet. If your communication is important to your business, then this is well worth the investment.
AdBlock is the most popular Chrome extension with over 40 million users and 200 million downloads. It blocks ads all over the web from Facebook to YouTube. This is one of the best ways to keep yourself from getting sucked into click-bait content.
If you’re a marketer that needs to add tracking parameters to your links frequently, then you’ll save a ton of time using the Effin Amazing UTM Builder. Whatever page you need to create a UTM, simply click the Effin Amazing UTM Builder icon, fill in your source, medium, campaign, and click copy. Now you have a beautiful, trackable link ready to go.
Automatically suspends unused tabs to free up system resources.
Protect your privacy. See who’s tracking your web browsing with Ghostery.
Enjoy a faster, safer and cleaner browsing experience.
We live in a connected world. When you browse the web, your data leaves a digital footprint. This footprint, connected by tracking technologies (called trackers), helps companies build a profile about you and how you interact with their sites and their competitors, allowing them to optimize their communications and site experience to reach you – and others like you – at the right place, at the right time.
Linkclump gives you the ability to drag a selection box around links using your mouse to quickly open as new tabs, open in new window, save as bookmarks, or copy to clipboard. Similar to Snap Links or Multi-Links for Firefox.
Download emails from your facebook friend list. My friend Josh wrote an amazing article on that. Read that article here
Did I mention it syncs with Google Sheets? Every link you create will get automatically inputted into a specified sheet, so you never lose it. Powerful.
Too many Chrome extensions can hurt your productivity, so before you decide to download all twenty-two of them, make sure they’ll help you with your projects.
Once you’ve locked down the ones which will help you, it’s time to take your growth hacking skills up several notches. No more manual exercises when you can use Chrome extensions to automate your workflow and free up five to ten hours every week.
How many more tests could you run with the extra time?
If you wanna read one article about customer psychology, read this one. The psychology of your customers needs to be learned to get exponential growth in this era of modern business building and data-driven marketing.
You’ve probably wondered whether focusing on Customer Psychology is worth of your time? Today, I’m going to tell you, The what, when and how your customers are thinking. Defining your customers’ behavior according to your customerpsychology.
In India, a business owner (from the Hindu community) used to start their day with worshiping Lord Ganesha ( The remover of obstacles) and Devi Laxmi (The goddess of Wealth and Prestige). It is often whispered here as “The customers are Lakshmi and Owners are The Owl (the Carrier of the Goddess)”.
I had asked myself from the very beginning, why it is been told? Why is this phrase longing for thousands of years inside the business community of India?
Now after so many attempts to run perfect businesses, I have come to a steady conclusion to eagerlyto learn customer psychology.
The answers that might solve the problem of understanding “What Your Customer is Thinking about You?” by understanding customers behavior and thinking patterns of various products and services.
Look at these examples first,
Does your Brand Stand for Something?
According to findings oon Customer Psychology, from the CEB, people don’t seem to be very loyal to companies at all. They are loyal to what the company stands for. Source: What Are Consumers Really Loyal To?
One great example is TOMS Shoes, a brand that many would claim shows the “real deal” when it comes to making legitimate stands about their beliefs and company ideals outside of their business. Customers adore their policy for donating a pair of shoes for each pair sold.
You should come up with an idea with a strong admiration for execution. Yes, you are ready to build it.
Mostly if you are a first-time entrepreneur like me you know the squizzy-soury taste of failure. I still get the taste back to back :).
But when you start to think where had you done the mistake? You mostly think about the Ideas or decisions or might can blame others actions even sometimes nature or your fate.
Stop Doing that and understand, the only thing that you did wrong was not understanding your customer’s (Potential) needs. In another term Customer Psychology.
That’s what made your business fell short in terms of generating revenue through sales.
I had made that mistake many times too.
Even Big names like Warren Buffett, Steve Jobs, Jeff Bezos, Mark Zuckerberg, Jack Ma repeats the same mistakes pretty more than all of us.
For your motivation watch this.
They all are hunting with billions of dollars just to understand their customers much more than their competitors.
So, after thoughtlessly typing from the beginning, just to project the problem you are dealing with understanding customer psychology, now is the time to turn the focus towards the problem (I hope so).
Here we go.
After building business surrounded with products and Services, I have come to a conclusion with the most viable behavioral patterns of customers.
Disclaimer: Your business may have some specific problems or experience but considering the basic structure of businesses, either there be a product to sell or a service to deliver. And my understanding of customer psychology is gonna reflect the Psychological impacts and reactions of customers in a general way.
If you are interested learning more there are many articles live on my blog.
Customer Psychology: 10 Things you need to keep in mind while serving your customers
According to my analysis, I’ve mostly realized an array of 10 benchmarks that are fueling your customers to think about you twice (yea, maybe Thrice or more 😉 ).
1. “It’s for all” mentality
“It’s just for you baby!”
If you are in a relationship you know how effective the above sentence for you. It has the power to dilute a long-term war into a lusty night on a bed (if you prefer bed).
Yes, “Just For You”, the three words have an enormous power. It feels us unique, prioritized.
Even if you have kids you know there is always a fight going on between them about who is more loveable to you (Their parents).
Your customers behave as same as your partner or kids do. They want to get more affection than others.
We all want to build the-the next Rayban, Next Netflix, Next Facebook, the next Amazon and even The next Alibaba or Next something that will help you to change the world into a better place.
But, have you ever realized one thing which is common between all of the great companies or businesses, it’s their customer centricity.
The customer psychology plays the role to navigate your business’s LTV (Life Time Value).
According to Esteban Kolsky, if the customers are not satisfied, 13% of them will tell to 15 or even more people that they are unhappy. On the other hand, 72% of customers will share a positive experience with 6 or more people.
Your Customers are smart, smarter than what you think.
Suppose you are telling your partner, you will never intimate with any other lady or a man for your love, and keep repeating it every night while going to bed.
What will happen next, You will finger-cross for a great night hoping that “I (hope you are a good person) have maintained trust to my partner”.
Well, yeah you did, but have you ever noticed after so much of careful maintenance, your partner still asks seeing a decade old picture on your facebook album, “Who is that girl/boy holding your hand?”.
Your customers think the same way. You are saying, your company or your product or even your service is the best among all. “Trust me”.
Yes, it works as a great keyword to take the right place on the google first page or list of the local business directory.
But, do you really feel that saying over and over “Trust Me”, “I’m The Best”, helps your reputation? Think about it.
As a brand “Amazon.in“. We all know it’s a foreign property (I’m an Indian) but there are already some players like Flipkart, Snapdeal, Shopclues etc. Which are mostly Indian Companies?
Every company does that. You are doing too I suppose.
But the one thing that had made their Trust Index higher than the big time player “Flipkart” or “Snapdeal” and making them the most known household brand right now is “Aap ki apni Dukan” (Your own Store).
Not by barking but by nurturing their targeted consumers.
We, the human beings are constructed in a way, that we can find trust by our own self. Your potential customers are doing the same.
They are searching and finding new ways to find single negative point not to buy from you.
So, leave barking about trust issues. Let them find out.
“Oh! So Cute”, “Yea! This is true”, “Hahahaha… So Funny!”
Are you running ads to expand?
These are the common reactions your customers might be creating back in their home.
You are feeling lucky for touching the cords of your customers. That’s great you did it.
Now the time to get back from these offerings. What you have gained pulling the cords of your customers.
yes, you are now emotionally connected with the customer.
But, should you leave them just with the emotional touch? Don’t you wanna drive them to do something for you?
Yea, I know, exactly! This is what you are thinking right now.
What most businesses are falling down by their potential customers is not for their emotional attachments but not been able to fulfill after the initial boost.
Let’s take an example of Fitbit.
Our society loves shortcuts. And marketers love to manipulate this tendency whenever possible—especially when it comes to matters of health. The Fitbit watch advertisement is a good example. In this ad, consumers who wear the medal and plastic device around their wrist often display superior strength and health compared to those around them.
Fitbit had a strong Christmas mostly because of their subtle claims that wearing their product will get you into shape. Indeed, the watch may provide some helpful tools. But when it comes to matters of health, few things have changed within the human body. It still requires discipline and intentional effort—there are no shortcuts.
So, You have conveyed your message. You have moved the wheel towards you but if you are not fulfilling your customers’ expectations that you have conveyed earlier, you’ll surely gonna thrashed by them.
To understand the problem in a more deeper sense, you need to see this example,
Hi, my readers, I am assuming you are belonging to a democratic country where you at least have the power to vote.
Every year or 5 years even 10 years you are being blessed by an enormous power to choose a set persons to rule you ;), I mean to take care of you while you are growing.
You are choosing them, either been driven by their promises or the emotional touches they are stimulating to you.
The irony is, You were emotionally touched by them while giving them your favor on the voting paper. And now the same you are about to choose another group of persons!
The rightful answer is, The previous one had not performed as per your expectations.
Exactly this what I call “Smile and Cry Problem” from the customers’ point of view.
Now is the time to understand the customer psychology behind it.
When you have touched your customer emotionally, they will raise their expectations for you to an ultimate level.
As the earlier example of Fitbit, if you come shortly to mitigate their expectations which had been planted emotionally, you will get thrashed by your customers.
Think about greatest brands like Rolex, Gucci, Lamborgini, Apple, Tesla, Johnson and Johnson, Unilever, GE, even Google, Facebook, Whatsapp and much much more.
Now, ask yourself why they have become one the greatest brands in the world?
Yes, they touched their customers emotionally and they also delivered the same amount of value to their customers through their product or services undoubtedly.
This is a 2013 commercial promoted by Google India about a reunion of two childhood friends. They were separated during partition at the time of Independence. This is a story of their reunion using the services of Google. It was one of the viral advertisement of that time and Google had positioned their services which trigger emotions, empathy and keep promises to the users.
So, as a business, it is your responsibility to mitigate the emotional urgency that you have created to connect to your customers with great value.
Still, you are failing to get the must expected attention. So, you are now relying on the percentage of conversions.
Think about big players, what they are doing that reflects their quarterly profits?
They are always trying to understand customer psychology, behavior, interests, either with the power of AI, Machine Language or with the help of closely guarded Sales and Marketing, even Customer success teams.
Research says, Your customers usually buy after 3 times of checking.
That means when your customers are coming for the first time, even if they had the need, they will think twice to buy from you.
If you are an online venture you have a lot of options to convert them.
I know you are nodding your head.
First You’ll build a landing page to convey your message or content or story and then you’ll try to trigger the above mentioned psychological signals to convert them.
Yea! I know you know that. But what will you do when they don’t convert right away?
This is what we call Remarketing and Repurposing.
Though this concept is on the market for so many years, still most of the Businesses are not harnessing the power of it, in the proper way.
In the first attempt try to understand your customers’ needs and likings, then track them with personalized Ads on every platform. Google, Facebook, Instagram, Twitter now Snapchat can really help you to do so.
Then when they come for the second time, grab their eyes with a deal/offer that they cannot refuse. The God Father Style ;).
Here is a little demonstration on, how Facebook Remarketing Functions?
Now they’ll buy! and for you, a door of possibilities will open likewise.
Use upselling or cross-selling to recover from the loss of that deal.
Now, you have created a buying habit to your customers.
Thus you can solve the “See You Latter Scenario”.
Well if you don’t have an online establishment (I’ll suggest you have one first). You too have an enormous opportunity like others.
The ways offline businesses can convert more and can be measured is what I’m taking next.
If You are running a store or retail outlet, you have an opportunity to see your customers face-to-face.
Like the onliners, you also have huge opportunity to understand the psychology of your customers, getting them onboard, measure the lead quality and sell like the onliners.
With digital and social channels have become an integral part of the traditional marketing mix, brands are going all out in all directions to drive more customer engagement through meaningful conversations; effect more conversions, and grab a larger part of the market share.
Marketers today are realizing the importance of integrating their online and offline marketing strategies with both complementing one another when it comes to customer engagement. Social media is a big enabler here. Brands are deploying advanced tools to monitor conversations on social media to acquire a deeper understanding of customer needs, preferences, and purchase behavior.
Always ask for at least one personal information from your customers. It can either be Email, Phone no etc. Ask them to like your page. Give them some offer in exchange for that.
You can also harness the power of internet too. Come up with some ads on social media, targeting those customers and their friends. It will cost very cheap at least much much cheaper than billboards and flyers, banners etc.
Send them good offers according to their likings through SMS one day a week (usually Friday and tell them the offer valid till Sunday).
Connect with them on social media platforms. Offer customer service on Messenger or WhatsApp. There are thousands of possibilities you can brainstorm now.
Brands are increasingly using technology to drive more footfalls in their brick-and-mortar stores. By listing their locations on online location-based services like Google Places and Bing Maps, businesses are further narrowing the distance between their physical storefronts and the end customer. Given that 20% of Google searches are location specific, it is no wonder that there are over 4 million business listings on Google Places.
Online advertising to boost offline sales. Craft your ads to give a brand visibility.
I’m telling you, you will get an enormous result in return.
I’ll write more articles specifically on remarketing later.
Customers don’t differentiate between channels. To them, it is the brand they are looking at, whether in a physical store or in an online retail platform. Channel notwithstanding, they will continue to seek the same delightful experiences and shopping conveniences from the brand. Smart retailing in the context of a digitally enabled world is all about blending brick-and-mortar and digital platforms to create an omnichannel universe that allows customers to shop when they want to, from where they want to, and how they want to with utmost flexibility.
So, irrespective of online or offline ventures,
If you wanna change your customers’ “See You Later” behavior, get in touch with them in a more personalized way through remarketing.
Understanding customer psychology plays a great role here too.
The mantra for success is simple: deploy the right techniques across the right channels to drive the right customers at the right time to enable a perfect sale. This is the era of connected retailing – brands are using online data like website traffic and social conversations to increase footfalls in their physical stores.
Until now I’d been talking about understanding customer psychology by noticing the patterns of your customers. But now in this topic, we’ll explore the change of the customer psychology triggered by your actions.
Well, you know there will always be glossy and grey part of your product or services.
Every article on the internet will always say you to be clear and transparent. but wait a minute and listen to me first.
You know every customer wants a perfect product or services.
Do you think you are beating the law of nature? Cause nature says there is nothing perfect.
So, Being transparent and clear are relative. You should not forget the ethics of business.
Nowadays the startups and new businesses are very very open. They rather should be.
But Sometimes they are showing everything they have got. Underestimating the power of the first impression while understanding the customer psychology.
Your products and services are like your CV or resume.
All the glitters should be at the front. You never have to show your back unless you’ll open your Pandora’s Box to your customers.
Think about Gaint companies. Let’s take Facebook. With nearly thousands of World class Innovators, they fell short to be the perfect one with their own products.
Facebook has an asset of more than 2 Billion users with more than 1.3 Billion users use it’s platform daily, stated by Facebook officially this year.
Instagram had come out and tried to capture the users and was successful on its own. The time came for Snapchat and then something might be coming soon. Some geek sitting somewhere might have found the hidden imperfection of all other platforms will come up with a new set of experience, a product.
Some geek sitting somewhere might have found the hidden imperfection of all other platforms will come up with a new set of experience, a product.
There are always new businesses are coming to take advantage of the imperfection of your products or services even inside the same niche.
Thus understanding customer psychology demands to understand your own psychology about your product, business, and your vision.
Unless you’ve been hibernating for the last five years, you may have noticed one of the most dramatic shifts in technological history: Microsoft, once the most valuable (and probably the most powerful) company in the world, is now just another tech company. A big tech company, for sure, but one that is being increasingly marginalized by the shift away from the desktop PC and companies such as Apple, Google, and Samsung.
Twelve years ago, 95% of consumer computers were powered by Windows; today, it’s around 20%. As you can see, this shift is almost entirely down to the growth of iOS and Android.
This is how a Monopolistic market changes to a vastly competitive market
But, if you are taking only the advantages of this game, you are on the flipped side.
Understand customer psychology on unethical monopoly. Your Customers will never gonna forgive you for that. You will be paid with rejection sooner or later.
I was a novice back then in terms of digital marketing. Well, I had a blog and I also used to write for some International Magazines but never wished to optimize in terms of spreading my works and my words.
I had a business page called OpenFire Technologies on Facebook as well as on LinkedIn.
We had a forum (Hackers Forum) where we fellow hackers used to talk about our research, Tools, Tips etc. It was hugely popular back then.
As I had built my presence on social media, I had started sharing our works, Researches, and Tips as we are used to doing the same on our forum.
Then after a consistent flow of social streams, I have started getting emails and calls for businesses from all around the world.
Well, maybe it was because of our business giving so much value with so less price tag. Or maybe just for My company was in India and you know, India is a great source for outsourcing on a cheaper price ;).
Then seeing this amount of results, I’ve become serious and started learning Digital marketing especially Social Media and Content Marketing. Understood Analytics, Sales Funnel, Marketing Funnel, Lead Generation, Email Marketing, etc etc etc, out of sheer need.
Yes, That business has gone years ago but left me with a new medium of expertise called Marketing and Growth. This is why I am right now writing this humongous article for you.
So, have you got your answer now? Keep that secret and move on reading.
This is 2017, the era of social media. This is the time where the technology is mixing with human feelings and emotions and creating great paths to express your opinions, lifestyle, moral, feelings as well as anything you can imagine.
And you, the marketers, business owners, entrepreneurs, executives all of you have to be aware of the impact that you and your business can do or can get from this superficial change.
Your customers are on those platforms daily. And to understand the customer psychology regarding social media channels, You should look at you family first.
This new era of business teaching us something enormous. We can get values in return if we spread the same.
Think about big Brands or Businesses. Watch their tactics on getting a lot of values in terms of sales and customer loyalty.
What they are doing is, producing large amount services to their potential customers for free just for spreading values.
Let’s have some examples,
Let’s say Google (The mother brand is now Alphabet). Yes, Google has become the household name now. But why?
Well, there nearly hundreds of reason. But what is important in this context is spreading values.
Hundreds of products and services that Google provides us, that are totally free (at least at the point our day to day need). Think Gmail, Google Drive, Google Docs or sheets or presentations and much much more.
There are thousands of marketing industries are feeding because of Google. The core topics of Digital Marketing, like SEO, SEM has started with Google.
From Web to Mobile and towards the future Google has spread their hands for the customers.
In return, they get some information, which helps them to make more and more revenue.
There are hundreds of companies using the same rule to share values with their customers and gaining customer loyalty and profit at the end of the funnel. They are understanding their customer psychology.
Yes, you can say, that You don’t have that many resources to share a huge amount of values. But I think you and all of you have the capability to at least educate your customers honestly.
Your customers will get that as a value, not promotion.
Even think about this giant article I’m writing for a long.
Yes, I know it’s valuable and thought-provoking and can help hundreds of thousands of businesses. But if I don’t share concepts properly, then what is the point of just promoting my consulting services.
So, the moral for every business on this earth that are sustaining right now, need to shift their mindset. You need to provide honest values, understanding your customer psychology and stop just promoting your Products or services upfront.
Customers are getting more and more vocal about their needs. Customer Psychology is changing its roots to another level.
Quality and the customer centricity are the keys to gain customers loyalty and ever-increasing revenue.
You need to understand the psychology of your customers and craft your product or services accordingly.
Understand, the mentioned benchmarks and create a list and get your customers feedback accordingly. Then, ask your customers to grade you on each of the 10 benchmarks I’ve mentioned earlier.
In a study on customer psychology by psychologist Norbert Schwarz, he found that as little as 10 cents were enough to change the outlooks of participants who found the money by surprise, creating a more positive view of their day due to this small high-point.
While this study was conducted in 1987, the implications remain the same: it doesn’t take much to start the process of reciprocity; even the smallest of favors allow goodwill to be bought with customers, increasing loyalty and retention.
Schwarz succinctly summed up this phenomenon as: “It’s not the value of what you find. It’s that something positive happened to you.”
Are you interested in learning more about customer psychology? Though this article is more than about 6000 words long, still need a lot of insights I think. And that can be achieved only by writing a book.
So, my question is, are you interested in reading more elaborately and concisely on the idea of analyzing customer psychology, I’ve just presented to you in this article? Are you willing to buy a book?
If “yes” then help me by replying to the comment below.
Do you have any stories or tips that you can share? What problem are you facing implementing them? Please let me know in the comments below.