StartupwithNeel by Neel Banerjee

Marketing, Growth and more..

Do You wanna Elevate your

Content

70% of marketers say they’ll create more content this year. The goal is to develop and implement your business’s  content marketing strategy that gives better ROI. I help all types of businesses and individuals to Stretagise their ContentThe Consultation Service is available for StartupsSMBs and Large Enterprises to build your businesses Value AddingCustomer Centric and Growth Bound in this new Digital era.

or, 
Scroll Below To Know more.

Why You Need Content Marketing Strategy?

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos. Content marketing isn’t focused on selling, but instead on communicating with customers and prospects. The goal of content marketing is to build relationship, trust, and inspire loyalty by consistently delivering valuable information.

Content Marketing Stats

By 2019, PQ Media projects that companies will spend over $313 billion on content marketing – more than doubling over just 5 years.

It’s clear that the old adage “Content is King” has been true for several decades now — and continues to ring true as new technology emerges to help you push your content out to a greater audience.

It’s essential to not only create valuable, interesting and compelling content for your customers but also distribute it across the appropriate channels where they are most active. This is where a written strategy comes into play to ensure each step of the process is executed with purpose.

But, like most other digital-marketing techniques, content marketing isn’t something you want to jump into blindly.

Just as a football team doesn’t storm out onto the field without a thorough game plan, you don’t want to haphazardly produce content without first devising a strategy. In fact, research from the Content Marketing Institute and Marketing Profs found that, “Marketers who have a documented strategy are not only more effective but also less challenged with every aspect of content marketing.”

Understanding the whys and hows is crucial to determine the direction of your content marketing plan. That’s why I can’t emphasize enough just how important it is to develop a unique strategy for your brand. This will save you a lot of time and frustration later on, and enable you to get tangible results within a reasonable period of time.

 

Let Me Help You With Your Content Strategy

The Content Marketing Consultation Service is available for StartupsSMBs and Large Enterprises to build your businesses Customer Centric and Growth Bound in this new Digital era.

How My Content Marketing Consultation Help You?

A content marketing consultant is much more than a mere liaison, however! You can really think of us as a “big picture” sort of strategist. We look at your core business objectives, your posturing online and your current campaign and envision the pathway to greatness.

I know a lot of content marketing experts.

Most of them run (or work on) content marketing programs for companies and collect a paycheck for their efforts. Some focus on speaking or hosting events. Many work for software companies in the space. Some specialize in web development, search, social media, or research. A few sell online training programs. A few others own, run or work for digital agencies.

I probably haven’t covered all of their roles, but my point is this:

Though the experts I know have the know-how required to help get content marketing programs cranking, they’re not available to you. They’re not consultants.

The few I know that are consultants are hired by large enterprises, through large consultancies, largely to assess and refine strategic initiatives.

I’m none of the above.

I’m an independent content marketing consultant focused on helping small and mid-sized business—those that are getting started or struggling with content marketing—realize the benefits of the booming discipline.

Given the immense demand for building and practicing content marketing programs, I suspect I’ll soon be joined by a lot people that call themselves consultants. Today, I can honestly say, I don’t know anyone that does what I’m doing.

In recent months, almost daily, I’m asked, “What can you do for me as a content marketing consultant?”1 I want to answer the question—honestly—and thoroughly. It’s incumbent on content marketers to answer questions from prospects and customers.

So, fair warning: if you’re to continue with this post, you’ll have to tolerate my supreme subjectivity. I don’t mean to be writing an ad or brochure here, but I’m going to tell you—in detail—what I do for clients as a content marketing consultant (and can do for you, if you believe my services address your current needs).

I focus on four areas.

  1. Teach content marketing tactics
  2. Assess content marketing efforts
  3. Plan content marketing programs to support inbound marketing initiatives
  4. Execute content marketing and related online marketing programs to generate qualified leads

I’ll expand on each. Grab a beverage.

The teaching part of content marketing consultation

A lot of companies want to become self-sufficient or more self-sufficient than they are in content marketing. I teach them how. I’ve found the need extends into related disciplines too, especially social media.

You might call it training and it comes in a variety of forms, such as:

  • Seminars
  • Webinars
  • Workshops
  • One-on-one consultations
  • How to materials

I relish these tasks. I spoke a few times to college students, my coworkers, on some conferences. I loved it.

I now find myself gladly taking requests to create teaching programs for specific groups on specific topics. Generally, the training focuses on the following topics:

  • How inbound marketing works and where content fits in
  • Blogging
  • Writing for the web
  • Conversion
  • Email marketing
  • Video Marketing
  • Visual Marketing (Infographics, Explainer, Presentation etc.)

I provide Social Media Marketing Consultation seperately as it's vast and gradually expanding to become a seperate field to engage with.

The assessment part of content marketing consultation

Most clients are doing some form of content marketing. They often fall short of creating strategic content developed to educate prospects, but they have websites and often, white papers, collateral, case studies, presentations and such.

If they have no website, or a badly outdated website, the assessment is quite simple and we forge a plan to start there. Sometimes the obvious void is a blog, which provides another logical starting point.

However, for companies that are plodding along with websites and blogs, but seeing little to no results, the assessment process is broader and deeper in scope.  The assessments aim to draw conclusions regarding:

  • The existence (or lack of) various components
  • The quality of the components
  • The integration of the components
  • The effectiveness of the components

What might these components be? The list can be long and not all will apply universally, however, to help you wrap your head around the audit that’s critical to assessing components of a content marketing program, I’ll list the most common ones:

  • Blog
  • Guest blogging
  • eBooks
  • Landing pages
  • Email marketing
  • Video and podcasts
  • Infographics
  • Webinars and events
  • Social media

I should add a thorough assessment also focuses on reviewing processes and resources, including

  • Staff roles and responsibilities
  • Vendors and contractors
  • Strengths and weaknesses
  • Marketing and sales cycles
  • Analytical tools and know-how
  • Content management systems (CMS)
  • Collaboration platforms and processes
  • Marketing automation platforms
  • Search strategies
  • Influencer marketing programs
  • Branding
  • Public relations and outreach

The planning part of content marketing consultation

Perhaps the planning part should be the easiest to describe, but it’s actually the hardest. I tell you this because generally gears begin to turn along the way. The net of what I’m saying is it’s uncommon that a lengthy macro-plan is documented.

It can be, but more often, a series of micro-plans take shape… a new website is developed… a blog… a series of eBooks or slide decks, etc. Much of the strategy takes the form of conversation and consultation instead of strategy documents. The strategy documents that are developed tend to apply to specific projects, such as a creative platform for a new website or an editorial calendar for a blog

I’m not saying I can’t deliver a master plan, but I’m conceding the need for action often supersedes it. I don’t fight it. In fact, I believe master plans are a dying breed. Marketing’s more dynamic than ever. In digital, everything’s experimental, fluid, and easily changed.

The most productive companies act, assess, and refine perpetually. Therefore, clients understand the need to get going, because while you’re polishing plans the competition may race right by you.

You’ve probably read about “lean marketing.” It’s how things are being done. The idea is to fail fast. That may not sound real appealing, but the goal is to avoid failing slowly because it’s the painfully expensive alternative.

Macro or micro, the content marketing plans I help you with generally address:

  • Defining objectives
  • Creating customer personas
  • Defining the sales cycle and aligning content for its key phases
  • Auditing the market including competitors, trends and influencers
  • Identifying the most important media
  • Developing a clear and concise value proposition
  • Developing the brand’s personality
  • Determining key performance indicators
  • Gathering and using “social proof”
  • Blog strategies
  • SEO
  • Lead capture
  • Lead nurturing
  • Increasing reach by expanding your digital footprint
  • Analytics

The execution part of content marketing consultation (which really isn’t consultation)

Executing content marketing programs calls on the role I’ve played for 25 years. I do the following:

  • Write original content
  • Edit existing content
  • Design infographics, eBooks and SlideShare presentations
  • Research topics
  • Assemble creative and editorial teams

The execution part of programs I manage now commonly include:

  • Setting up email marketing programs
  • Optimizing website and blogs for search
  • Securing guest blogging opportunities
  • Helping put marketing automation tools in place
  • Ideating Content Strategy for Visual Contents.
  • Analyzing metrics
  • Help building a creative yet data driven Content Marketing Team 

That’s it, almost

This is the role of content marketing consultant, or at least it’s my role. As you can see, there’s a lot to it. I covered most of what I do, but it’s a dynamic field and things change fast, so I try to be flexible and responsive.

My dedication to keeping up with what’s going on in the field of content marketing, or online marketing at large, benefits my clients. To do so, I:

  • Read a massive variety of blogs
  • Devour marketing books
  • Attend numerous new media conferences
  • Confer with the top practitioners in the business
  • Develop strategic relationships with marketing leaders
  • Seek emerging talent
  • Ask questions, listen and learn
  • Experiment

Ready?

You did a good bit of reading just now. Perhaps you’ve made an important decision.

You don’t need a content marketing consultant.

Fair enough. It’s not for everybody. Content marketing requires a long-term commitment. If you’re investing in traditional media, you’re bound to lower your marketing costs over time, but content marketing is far from free.

You do need a content marketing consultant.

Good for you. You can’t go it alone. Even if you have strong grasp of content marketing, you’ll benefit from the objectivity I can bring and become more strategic and productive when we collaborate.

You want to know even more.

I’m glad to help. Though I’m very busy in my content marketing consultant capacity, I’m open to taking on new clients when we have a good fit. To assess this, I offer a $27 30-minute consultation. We won’t map out a plan of attack in such a short time, we will determine if the type of consulting I can offer you will help grow your business and I will identify the basic scatchy point you need to rectify or setup before starting with any consultant like me.

Costs?

I knew you’d ask. What are the consulting fees? How much will I need to budget?  What are the deliverables? How long will it take to get rolling? To get results? To cover the costs and reap a sizable ROI?

I want to tackle these questions and more of your queries on the $27 30-minute consultation

Herness the power of Content Marketing with Neel

The Content Marketing Consultation Service is available for StartupsSMBs and Large Enterprises to build your businesses Customer Centric and Growth Bound in this new Digital era.

What you need To Accept before hiring me?

Terms & Conditions:

When you engage me to perform according to your selected plan, you will need to accept the below. 

  • This is a living list of policies and values I have for conducting my social media consultation services. They are subject to change.
  • If any provision of the below shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this list and shall not affect the validity and enforceability of any remaining provisions. Always double check an agreement before signing.

COMMUNICATION

Communication is the key for providing any services. I usually available for most of the time from  10am to 7 pm IST (Indian Standard Time).

  • I work best in the mid-to-late mornings and mid-to-late afternoons, and I often work into the evening. Any communications during these times are likely to be more 'switched on.'
  • I have my down-time and social engagements like most people too. Most weekends on a Friday or Saturday evening (unless previously arranged) I will not be able to immediately answer my phone or attend to a computer.
  • In priority order, the best ways to contact me are: 
    1. Short message (SMS, Slack, Twitter or Facebook messages),
    2. Email or Linkedin message,
    3. Voice (phone call or Skype),
    4. In person (which can be booked here) and
    5. Postal mail is the absolute last option.

PRIVACY

  • Further contracting for ongoing social media services can happen at any time, even after a contract is already signed.
  • Where necessary, my project team may include outsourced web specialists, content supervisors, graphic designers, and other professionals. 
  • I will remain upfront about who I invite onto the project, because not only will it only benefit results, but also because I wish for your social media strategies to be as rewarding for you as possible.
  • All documents created in the duration of a project remain purely between yourself and I, unless otherwise permission has been granted.

INTELLECTUAL PROPERTY

  • All ownership of work completed by myself rests with me until full payment has been received. Once I have received your final payment, you own all visual elements that I have created for you, for the project.
  • You guarantee that all elements of text, images or other artwork you provide are either owned by you, or that have you permission to use them. 
  • I am not responsible for any legal issues that may arise as a result of your images or content infringing on someone else’s intellectual property rights.
  • You should supply graphic files and photographs in a high-resolution, appropriate digital format.
  • If you choose to buy stock photographs, I am able to suggest stock libraries and purchase images at an additional cost to you.

SHOWING OFF

  • I love to showcase work and projects that I'm proud of. I reserve the right to promote my work in other media not necessarily owned by myself, such as websites, portfolios, presentations, events and print media. 
  • Additional promotion of my work on your projects shall not breach the above privacy terms.
  • Throughout all opportunities I will endeavour to present a professional, true representation of your business.

COST ESTIMATES

  • An approximate rates are shown on the form you will be provided at the very biginning while booking for consultation.
  • Detail Rates will be confirmed in writing before work commences. Quoted rates are an estimate and are subject to change.
  • I reserve the right to adjust project rates should the scope of the project change, or the amount of work required at my end is increased significantly by the request of additional requirements.
  • Should there be any new, foreseeable charges, I will notify you (most likely by email) and obtain an explicit agreement before proceeding. Such additional charges will be billed together in the next invoice.  
  • The project’s estimated cost is negotiated and should be paid prior to the commencement of work. 
  • Where a split payment is negotiated at least 50% of the total project cost is expected prior to work commencement, and the remainder is to be paid upon presentation of the final document.
  • Additional services can be negotiated after work has been completed, and please note that expenses such as Traveling to your destination, Food and Beverages at your place, Hotel or Room Rent etc are included in invoices after they have occurred. 
  • Yes, I do charge late payment fees, and these will be communicated to you both within our agreement and on invoices.
  • Legal advice will be consulted should a client negate to settle an outstanding account within 60 days of the invoice due date.

CANCELLATION POLICY

  • Should you decide to terminate a project without sufficient notice, the full quoted cost of the project still applies.
  • For consultations and smaller projects (under a day's operation), 50% of the total project still applies if cancelled within 48 hours notice.
  • In the event that I may cancel my involvement in your project for unforeseen reasons, all money paid other than the trial or pre-booking consultation fees, shall be refunded.

CONSEQUENCES OF WORK

  • I cannot guarantee that my work will always be error-free and therefore cannot be liable to you or any third party for damages, including lost profits, lost savings or other incidental consequential or special damages arising out of the operation of or inability to operate social media accounts, websites or online profiles, even if you have advised me of the possibilities of such damages. 
  • I also cannot be held responsible for issues or errors that arise as a result of changes/additions made to the website/s, database, Designs by someone other than me.

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I will be in touch ASAP to schedule a time to chat.

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