30 Best Social Media Management Tools for Entrepreneurs and Marketers

Social Media is shaping this new era of business management and Social Media Management Tools has become most important to understand for every entrepreneurs and marketers.

Hi, I’m Neel Banerjee (Indranil), I’m an entrepreneur (I’m not barking) 🙂 .

I love doing business. Thus I need to connect the world very fast. Well, now is the time we can connect with the world just with an app (may be more).

Yea, Ok,  I’m connected now but what about my business? How can I be on Social media to spread my business? (a topic for another time)

I’m investing here on my businesses. It’s real money. And we all know money needs measurement. So the basic questions come here is, How to measure social media outcomes for my business? (some says ROI).

But before that I need to figure out How to use social media? Is there any tool/tools available to help me out?

So, Here is what I’m gonna present you with the social media management tools I mostly uses daily basis. Well, there are thousands of other tools but these are my choices.

Social Media Management is fundamental for all business owners, but figuring out which tools to use, how, and when can be incredibly challenging.

From post scheduling, tracking engagement, and customer relationship management to sourcing and creating images and content generation, here is a comprehensive list of the 30 (Plus Bonus Tools) best social media management tools to choose from.

30 Best Social Media Management Tools:

1) Adobe Spark:

adove spark

With Spark’s free mobile graphic design app, you can create web stories, social graphics, and animated videos to tell your own story and bring your content to life.

2) Agora Pulse:

Agora Pulse offers social media scheduling and publishing, message management, analytic reporting, competitor analysis, and contest and quiz generation. Price ranges from $29–$199 per month.

3) Audiense:

Formerly SocialBro, Audiense is an all-in-one Twitter management platform with progressive listening, segmentation, insight, and campaign functionality. The price operates on a tiered scale depending on your amount of followers.

4) Bitly:

bitly

Bitly is the world’s leading free link management platform that aids in link shortening, performance analytics, and gathering audience intelligence.

5) Buffer:

Buffer App

Buffer makes it effortless to share any page you’re reading and can ‘automagically’ share them for you during the day. Buffer’s account management and scheduling plans range in price from free to $399 per month.

6) BuzzSumo:

BuzzSumo, when in use with content marketing and SEO campaigns, helps to rapidly pinpoint which content behaves the best for any subject or competitor to better understand the social footprint of a business. Prices range from $79-$559 per month.

7) CalendarX:

CalendarX allows you to communicate with your audience through their calendar. Once a customer follows your CalendarX calendar, you can push your relevant events to their personal calendar. You can set up an account for free, and prices range between $7-$72 per month.

8) Canva:

Whether it’s blog graphics, presentations, Facebook covers, infographics, flyers, posters, invitations, or business cards, Canva’s free design software makes the creation process simple and produces beautiful results.

9) Disqus:

Disqus is an add-on tool for websites and online communities that use a networked platform. You can sign up for Disqus for free with your Twitter, Facebook, or Google+ account or an email address.

9) Feedly:

Feedly is a free content generation app that showcases the top and most interesting stories based on the feeds (publications, blogs, YouTube channels, and more) you personally follow.

10) Follwerwonk:

Just as the name suggests, Followerwonk helps you explore and grow your Twitter followers by digging deeper into your Twitter analytics and create actionable visualizations. Versions range from free for one account to $29-$79 per month based on the number of incorporated profiles.

11) Google Alerts:

Easily set up a (free) Google Alert to keep track of your business name or topics of interest, and Google will send you an email when there are new results for your search.

12) Google Trends:

Google Trends (free) displays how often a specific search term is entered relative to the entire search-volume across the world and in various languages.

13) Grammarly:

Grammarly, a free writing enhancement app and grammar checker (over 250 grammar rules), assists with plagiarism detection, proofreading, and message editing.

14) Hootsuite:

One of the most famous social media management tools, Hootsuite allows you to manage campaigns, publish updates, engage with customers, track activity, and analyze results across various social platforms from one web or mobile dashboard. Hootsuite offers a limited free plan as well as packages ranging from $19.99-$499 per month.

15) IFTTT:

IFTTT, which stands for If This Then That, is a free app with which you can create a string of short conditional statements called “applets.” An applet is generated by Gmail, Instagram, Pinterest, or Facebook modifications and might generate an email if a specific Twitter hashtag is used or copy a photo to the archive if the user is tagged in a Facebook photo.

16) Klear:

Klear’s mission is to analyze billions of interactions that happen every day on social networks and to extract their valuable insights. Klear offers a free demo and various free influencer marketing, social media analytics, and reporting tools as well as a basic plan for $249 per month.

17) Klout:

Klout is a free website and mobile app that ranks an individual user’s social influence. By using its own set of social media analytics, Klout is able to generate an influencer ranking from 1–100 called a “Klout Score” that can help its users to not only see where they stand, but how they can improve within the sphere of social media.

18) MailChimp:

One of the more popular email marketing systems, MailChimp helps businesses create attractive email newsletters and supplies email marketing for more than 15 million people globally. It offers a Forever Free program for new businesses and offers plans from $10-$199 per month.

19) MeetEdgar:

Edgar is a social media management system that allows businesses to schedule and publish posts and track and schedule updates. It stores the images and content that you collect in a category-based library and generates a never-ending queue that cycles through your library each week. To learn more about Edgar, sign up on their website for an invitation to join and for pricing details.

20) Nuvi:

Nuvi, a social media mining company, specializes in real-time data visualizations that enable businesses to see and hear what their audiences believe, write, say, and feel about various topics. Contact Nuvi for a free demo and pricing.

22) Piktochart:

Piktochart is a free and user-friendly infographic generator where you can plug your ideas into templates containing ready-to use images and icons. Upgrading your capabilities beyond the free version ranges from $15-$29 per month.

23) PostPlanner:

Post Planner is a social media engagement app that helps find, plan and post better content from recommended feeds based on your particular industry. Plans range from $9-$49 per month, depending on the number of profiles and planned posts per day.

24) Quuu:

What sets Quuu apart in the social media content world is that they claim that every post suggestion has been hand-reviewed in-house. Select your interests, choose how many suggestions you’d like to send to your social profiles, and choose if you prefer the content to be posted manually or auto-posted. Quuu is free to get started and offers premium plans from between $10-$30 per month.

25) Radian6:

Radian6, also known as SocialStudio, is a part of the Salesforce Marketing Cloud’s social media monitoring platform. This tool boasts a supreme social listening strategy to track industry chat and trends, opportunities, concerns, and competitor activity among other digital management aspects like customer retention and social lead generation. Contact Salesforce for pricing information.

26) Sprout Social:

Another social media management tool, Sprout Social, allows users to integrate with LinkedIn, Facebook, Twitter, Instagram, Google+, Zendesk, Feedly, Google Analytics, and UserVoice and helps to measure social media performance and customer communication. Sprout Social offers a free 30-day trial and offers plans that range from $99-$249 per month.

27) Trello:

Trello is a free visual-based tool for teams to collaborate with one another on multiple projects, prioritize tasks, send files and images, and comment on current projects.

28) Typeform:

Typeform, which boasts ‘Free & Beautifully Human Online Forms,’ helps with building visually appealing online forms, surveys, quizzes, landing pages, and more. The basic plan is free, and the Pro and Pro+ plans range from $29-$59 per month.

29) Viraltag:

Viraltag specializes in sharing visuals across major social networks such as Instagram, Pinterest, Facebook, Twitter, Tumblr, and LinkedIn. Images are tailored for each particular network, and optimal hashtags are suggested for each post. Viraltag offers a free 14-day trial, and after that plans range from $24-$249 per month.

30) Zapier:

Zapier connects your apps automatically, so that you can pass information between your apps with workflows called “zaps.” For example, you could create a “Trigger” when you receive a new email in Gmail, which then could automatically copy the attachment from Gmail to Dropbox and then alert you in Slack about the new Dropbox file. There are both Free Forever and Premium plans, which start at $20 per month.

Well, the above tools I mostly use for my social media efforts regularly. But there are some tools which I used or uses sometime when needed. I’m listing those out here below.

Bonus Tools:

31) NewsWhip:

 

NewsWhip aims to show businesses what engages their particular audience. It streamlines social media marketing and monitoring to focus on which stories are resonating the most to help build a successful editorial strategy. Contact NewsWhip for pricing and to request a free trial.

32) Mention:

Mention is a user-friendly social media monitoring tool that allows businesses to track social mentions, locate influencers, analyze competition, and generate leads. Pricing ranges from $29-$99 per month.

33) Infogr.am:

infogram

Infogr.am is an easy-to-use infographic, online chart, and interactive map generator and has plans ranging from free to $19-$67 per month.

34) CoSchedule:

CoSchedule is one of the easiest-to-use marketing calendars and schedulers available. This app keeps all social platforms organized under one roof and offers team collaboration tools. Pricing: free 14-day trial and plans ranging from $30-$1,600 per month.

35) Brand24:

Brand24

Brand24 helps companies discover their online mentions in real time and offers an influencer score and sentiment analysis. They offer a free 14-day trial, and after that price ranges from $49–399 per month.

Conclusion :

So, The point is,

If you are one of them who loves knowing more and easing your #hustle then here is what I’m sharing you with the wholelist of 133 best Social Media Management tools waiting for your click.

After all, Now I think I could do use permission marketing to you (Just Kidding)? please share this article to you best buddies and help me to spread my voice.
Oh! btw, talking about my voice ! I’m going to start a brand new podcast as well as a Video show (Not Gangnam-style) so you can subscribe to my Email list to access it as first as possible 🙂 .

So, Once again, Take care. Don’t forget to Like, Share and Subscribe. Seeing you on the next post.

The Best Digital Marketing Career Advice You will ever get on Internet

Being an Expert on many things 🙂, people used to ask questions or even help (Which I also do time by time) and by answering questions or helping others is an exceptional feelings that I might not able to express the way I’m doing now. I had developed a system for proper analytical and effective way to craft and advice. This System is what I had named as “PICP System for Effective Advice”.

Let me tell you the full story that had happened to me recently for which i’m feeling proud to be on LinkedIn.

The story was so powerful for me that I had even decided to write this article on it.

It has also sparked the same old El Clásico between Tradition Marketing Vs Digital Marketing as well. If you are a Future loving professional and a Digital Practitioner, its a must read I’m sure.

el clasico

 

Coming back to the story,

Some Days earlier Mr X (A Digital Marketing Enthusiast, MBA) asked me a Question on LinkedIn:

I am in retail past 2 years but I make career in Digital Marketing Is correct change my path to Digital Marketing please suggesting me about this issue.

Well the question or the “help me” was just 126 Charterer long but I had never imagined what the length of my answer would be.

thought

After viewing the question I could have been able to give him a very straight forward suggestion but something happened to my right side of the brain that resisted me to do so.

Then I realized its not just a question to answer blindly considering that he might take or not (Just in a casual sense).
Somewhere inside me replied :

What if he’ll choose the path that you casually suggested, what if he fail doing so, what impact would that cause to his life and to his belongings, to his relations?

So, I changed my mind and what I did is something I feel proud be a LinkedIn user.

Then I started replying him.

In this very article I will discuss What I had said dissecting every paragraph of my advice using PICP System. Thus you will understand How much effective this system is when applied.

pipc System

 

There will be Four Phases starting with Phase 1 right below.

 

Phase 1 : Presumption

Here I’m gonna tell you, how and why I had came to understand the practical situation of the person and introduced my thoughts (Advice) accordingly.

This is what I had replied with:

Mr X (Not Using his Actual Name) it’s good to have a field based marketing experience prior to Digital Marketing.

Yes, I told that as Traditional Marketing is something that human had practicing for thousands of years.

Even my imaginative mind can also see, When the human first produced “fire” by it’s own, may be a single person has tried that for the first time and solved the great problem for their society.

He or She may be marketed that invention to other members and then this phenomenon had spread by “Words-of-Mouth” to other clans (As back then Human used to live in Clans).

He or She might has started giving demo for food or help in spreading his community or even can be used for winning wars against natural threats or from other clans.

In modern world we used to call it as Technology Transfer.

This is a sheer practice of Traditional Marketing technique in its raw form. Though this practice has evolved since then.

Now, coming back to the point.

I said that because I know the core or the base of marketing will always be the The Traditional Marketing in its raw form.

toggle

 

But for perusing a better career on Digital Marketing, the sense of Traditional Marketing is a Boon.

Phase 2 : Ideation

Now as I had convinced with the first line of my reply understanding and evaluating his current position, I had started digging in to the matter with producing the Idea of Digital Marketing and It’s true value.

Here is what I’d replied with next:

As the Traditional Marketing is not gonna wipe out soon, but Digital Marketing is So Aggressive while projecting ROI, It’s gonna dominate sooner.

Yea, I had learnt watching for years that, the effect of technological or methodological changes happen much slower than it been predicated.

For an example think about VR (Virtual Reality) or even AR (Augmented Reality) or Un-Conventional Source of Energy.

So, as I had told him that,

Traditional Marketing is not going to be wiped out soon, cause Traditional Marketing is a form of marketing that produces greater value as its all about “face-to-face” thus luring the opportunity of “Word-of-Mouth” to businesses that practices it.

traditional marketing

 

But, the power of Internet and its vast global reach changed the way we marketed for years and coined a new term called Digital Marketing.

As the Brands and Businesses are getting bigger-&-bigger, greater-&-greater, bit-by-bit analysis has become the most Important factor for growth.

Ideation has become Softer & Execution has become harder.

In this future dependent modern world scenario, business needs to produce a constant stream of experiment on it’s ideas to be successful at the very end. So, Data dependency had gone higher for them to understand their every penny spent (ROI).

Digital Marketing is so much effective in this present scenario,

1. Cost effective : Brands and Businesses can take the risk of experiment

2. Data Dependent : It gives the Businesses the real-Time view of how things are going.

3. ROI Driven : Return-of Investment (ROI) is what Investors want very fast. this technology shows the way to achieve it more efficiently.

4. Futuristic : The future will be on the hand of technology, and Digital Marketing is the practice based on technology. Thus it will be relevant for years to come.

5. Cross Platform : Digital Marketing is not just be used for marketing but be used for Sales, Customer Services and many more ways giving the brands an opportunity to focus on OMAT (One Metric at A Time) to grow faster.

Well, as a Passionate Digital Marketer I can say hundreds more advantages of Digital Marketing but I do have to be realistic according to the situation of the person am giving advice to.

Just for a reference I’m posting the changes of ads spending Traditional vs Digital in US below,

metrics

Well if you are convinced then should I jump to the next portion of the Advice that I had given to Mr. X ?

Ok, Thank you,

 

Phase 3: Projection

Till now, I had understood his problem, crafted a suggestion according to his present professional condition.

What I had done next is what I call Projection.

After saying all above, now is the time to clear out the way assuming that He (Mr X) aggressively wants to make a career shift.

So, here I had planned out a path to pursue his dream (Digging deep into Digital Marketing).

I had replied with:

If you Think Long term, You might have a great potential gracing you present career to a new high.

Well, I had planned a Long Term Way and a Short Term Way.

If you choose the long term way means, learning Digital Marketing the hard way and the most reliable way too.

You might can go for some courses on Data Analysis, Web Analytics, and Some Practical Approaches on Digital marketing.

Those are available on well known platforms like Udemy, Coursera, YouTube etc.

This courses are Very Cheap and Fundamental.

or,

what you can do is taking some course at UpGrad, Digital Vidya (for Beginners) etc. along side your present Job.

One most important thing we all know,

Practice Makes Perfection

So, while learning start blogging (The best practical way to learn Digital Marketing).

Select your niche according to your expertise and apply your learning accordingly on the blogging platform.

After applying your knowledge on your own you will discover many way to develop and grow.

As Mr X already has the core knowledge of marketing he can prosper faster if he be able to adopt the new learning environment (Digital Marketing).

Now what you can do is (for professional reason) try getting Digital Advertising Certifications like (Adwords, Search etc.) or Hubspot Certs (Content Marketing, Inbound Marketing, Email Marketing).

If you are creative enough, you can also come into the space of Social Media Marketing (Certs – Hootsuit, Facebook).

It will take time, more time than you think.

Remember Unicorns are very hard to get so, you have to choose a particular domain and become master of it before jumping to the next.

I again replied to him (Mr. X) :

As your learning grows, your present career will grow too. and then either you will get promoted on your career or you might can switch to Digital Marketing world as an expert.

Well, those were for selecting Long Term Way but if you wanna select Short Term Way which I don’t recommend though, then I had suggested,

If you think short term then what you can do is Enroll yourself to some Courses and complete them, after that join any Career Positions (Digital Marketing Executive, Digital Marketing Manager, SEO Expert, And many more) and start growing leaving your Traditional Marketing Experiences.

Saying above what I had wanted to imply that, If You think the other way (The short Term Way), then leave your current job and fully dedicate yourself on learning Digital Marketing.

Enroll and Complete some Digital Marketing Courses offered by Institutions (UpGrad, Digital Vidya, IIM-A etc in India), and get a job like SEO Expert, Digital Marketing Executive, Content Writer etc. and fresh start your career for ground zero remembering Digital Marketing in India will Boom soon.

This where the Projection phase of this career advice ends and begins the next phase.

 

Phase 4: Consideration

After all these, at the very end of my advice to Mr. X should be very personal considering his conditions.
So, then what I replied with was,

After all these I can tell you that a career shift is a very risky task to do. I don’t know your social background, your economic conditions and liabilities, so if you have the backup from your family for at least 1-2 years then you can Shift from your current position and fully devote to Digital Marketing with the Short Term way or else go for Long term and Be safe.

As Mr. X is totally stranger to me seeking for help, I had given all the advices without knowing his background, his economical conditions, responsibilities etc.

That’s why I had planned out two different strategies depending on his liabilities told in the above paragraph.

This is how you need to figure out the options always having a plan B in your pocket while changing a career path.

For Digital Marketing it is one of the most important phase that you might have fall into if you come from a background like this (Mr. X), there is no proven traditional way to learn digital marketing (some Universities are feeling the need and developing new courses now).

See this chart,

Dgital Ad Spending

The Digital Ad spending is forecasted to nearly $2.80 Billion within 2021. It’s gonna go bigger if you consider Globally.

And understanding the present scenario it is evident that the need of a properly educated and skillful Digital Marketer more than the market is providing.

Most digital marketing professionals either are coming from technical background (Like Studing Computer Science) or Psychology, Social Science etc. thus the Traditional practitioner MBA people are leaving behind in this early race.

So, choosing a total shift at the middle of your career might be risky. It’s better to learn and practice both of those (Traditional Marketing & Digital Marketing) side by side and try to use them accordingly for Growth.

Closing of this article will always Be Safe.

 

Conclusion

Ok, this has ultimately came to an end. So as an ending note I will say one thing very clearly.

In this article I not just wanted to advice people like Mr. X to choose the right career but I had tried to open the mind of the professional who gives suggestions or advices (Free or Paid) should actually consider the proposed system (PIPC) by me to map out their Suggestions in a well constructive way.

For those who want to discuss more about the system I’m free to discuss with you to refine and documented the processed. You can even try out this system and give me feedback so that we can produce this system better and better to be used on Professional Level Applications like Decision Making, Consulting, Reporting or Drafting etc.

Well, For those who are thinking like Mr. X can use this example according to you situation and if you need any help to understand it more clearly I’m here for you.

Thank you, for reading this whole article, Please share with your friends and Collogues or family. Don’t forget to give me a Thumbs Up. Follow me here please.

Connect with me on Twitter : @neelsnow

Be Safe and Wish you all a good Luck. Thank you.