But before that I need to figure out How to use social media? Is there any tool/tools available to help me out?
So, Here is what I’m gonna present you with the social media management tools I mostly uses daily basis. Well, there are thousands of other tools but these are my choices.
Social Media Management is fundamental for all business owners, but figuring out which tools to use, how, and when can be incredibly challenging.
From post scheduling, tracking engagement, and customer relationship management to sourcing and creating images and content generation, here is a comprehensive list of the 30 (Plus Bonus Tools) best social media management tools to choose from.
Formerly SocialBro, Audiense is an all-in-one Twitter management platform with progressive listening, segmentation, insight, and campaign functionality. The price operates on a tiered scale depending on your amount of followers.
Buffer makes it effortless to share any page you’re reading and can ‘automagically’ share them for you during the day. Buffer’s account management and scheduling plans range in price from free to $399 per month.
BuzzSumo, when in use with content marketing and SEO campaigns, helps to rapidly pinpoint which content behaves the best for any subject or competitor to better understand the social footprint of a business. Prices range from $79-$559 per month.
CalendarX allows you to communicate with your audience through their calendar. Once a customer follows your CalendarX calendar, you can push your relevant events to their personal calendar. You can set up an account for free, and prices range between $7-$72 per month.
Whether it’s blog graphics, presentations, Facebook covers, infographics, flyers, posters, invitations, or business cards, Canva’s free design software makes the creation process simple and produces beautiful results.
Being an Expert on many things 🙂, people used to ask questions or even help (Which I also do time by time) and by answering questions or helping others is an exceptional feelings that I might not able to express the way I’m doing now. I had developed a system for proper analytical and effective way to craft and advice. This System is what I had named as “PICP System for Effective Advice”.
Let me tell you the full story that had happened to me recently for which i’m feeling proud to be on LinkedIn.
The story was so powerful for me that I had even decided to write this article on it.
It has also sparked the same old El Clásico between Tradition Marketing Vs Digital Marketing as well. If you are a Future loving professional and a Digital Practitioner, its a must read I’m sure.
Coming back to the story,
Some Days earlier Mr X (A Digital Marketing Enthusiast, MBA) asked me a Question on LinkedIn:
I am in retail past 2 years but I make career in Digital Marketing Is correct change my path to Digital Marketing please suggesting me about this issue.
Well the question or the “help me” was just 126 Charterer long but I had never imagined what the length of my answer would be.
After viewing the question I could have been able to give him a very straight forward suggestion but something happened to my right side of the brain that resisted me to do so.
Then I realized its not just a question to answer blindly considering that he might take or not (Just in a casual sense).
Somewhere inside me replied :
What if he’ll choose the path that you casually suggested, what if he fail doing so, what impact would that cause to his life and to his belongings, to his relations?
So, I changed my mind and what I did is something I feel proud be a LinkedIn user.
Then I started replying him.
In this very article I will discuss What I had said dissecting every paragraph of my advice using PICP System. Thus you will understand How much effective this system is when applied.
There will be Four Phases starting with Phase 1 right below.
Phase 1 : Presumption
Here I’m gonna tell you, how and why I had came to understand the practical situation of the person and introduced my thoughts (Advice) accordingly.
This is what I had replied with:
Mr X (Not Using his Actual Name) it’s good to have a field based marketing experience prior to Digital Marketing.
Yes, I told that as Traditional Marketing is something that human had practicing for thousands of years.
Even my imaginative mind can also see, When the human first produced “fire” by it’s own, may be a single person has tried that for the first time and solved the great problem for their society.
He or She may be marketed that invention to other members and then this phenomenon had spread by “Words-of-Mouth” to other clans (As back then Human used to live in Clans).
He or She might has started giving demo for food or help in spreading his community or even can be used for winning wars against natural threats or from other clans.
In modern world we used to call it as Technology Transfer.
This is a sheer practice of Traditional Marketing technique in its raw form. Though this practice has evolved since then.
Now, coming back to the point.
I said that because I know the core or the base of marketing will always be the The Traditional Marketing in its raw form.
But for perusing a better career on Digital Marketing, the sense of Traditional Marketing is a Boon.
Phase 2 : Ideation
Now as I had convinced with the first line of my reply understanding and evaluating his current position, I had started digging in to the matter with producing the Idea of Digital Marketing and It’s true value.
Here is what I’d replied with next:
As the Traditional Marketing is not gonna wipe out soon, but Digital Marketing is So Aggressive while projecting ROI, It’s gonna dominate sooner.
Yea, I had learnt watching for years that, the effect of technological or methodological changes happen much slower than it been predicated.
For an example think about VR (Virtual Reality) or even AR (Augmented Reality) or Un-Conventional Source of Energy.
So, as I had told him that,
Traditional Marketing is not going to be wiped out soon, cause Traditional Marketing is a form of marketing that produces greater value as its all about “face-to-face” thus luring the opportunity of “Word-of-Mouth” to businesses that practices it.
But, the power of Internet and its vast global reach changed the way we marketed for years and coined a new term called Digital Marketing.
As the Brands and Businesses are getting bigger-&-bigger, greater-&-greater, bit-by-bit analysis has become the most Important factor for growth.
Ideation has become Softer & Execution has become harder.
In this future dependent modern world scenario, business needs to produce a constant stream of experiment on it’s ideas to be successful at the very end. So, Data dependency had gone higher for them to understand their every penny spent (ROI).
Digital Marketing is so much effective in this present scenario,
1. Cost effective : Brands and Businesses can take the risk of experiment
2. Data Dependent : It gives the Businesses the real-Time view of how things are going.
3. ROI Driven : Return-of Investment (ROI)is what Investors want very fast. this technology shows the way to achieve it more efficiently.
4. Futuristic : The future will be on the hand of technology, and Digital Marketing is the practice based on technology. Thus it will be relevant for years to come.
5. Cross Platform : Digital Marketing is not just be used for marketing but be used for Sales, Customer Services and many more ways giving the brands an opportunity to focus on OMAT (One Metric at A Time) to grow faster.
Well, as a Passionate Digital Marketer I can say hundreds more advantages of Digital Marketing but I do have to be realistic according to the situation of the person am giving advice to.
Just for a reference I’m posting the changes of ads spending Traditional vs Digital in US below,
Well if you are convinced then should I jump to the next portion of the Advice that I had given to Mr. X ?
Ok, Thank you,
Phase 3: Projection
Till now, I had understood his problem, crafted a suggestion according to his present professional condition.
What I had done next is what I call Projection.
After saying all above, now is the time to clear out the way assuming that He (Mr X) aggressively wants to make a career shift.
So, here I had planned out a path to pursue his dream (Digging deep into Digital Marketing).
I had replied with:
If you Think Long term, You might have a great potential gracing you present career to a new high.
Well, I had planned a Long Term Way and a Short Term Way.
If you choose the long term way means, learning Digital Marketing the hard way and the most reliable way too.
You might can go for some courses on Data Analysis, Web Analytics, and Some Practical Approaches on Digital marketing.
Those are available on well known platforms like Udemy, Coursera, YouTube etc.
This courses are Very Cheap and Fundamental.
what you can do is taking some course at UpGrad, Digital Vidya (for Beginners) etc. along side your present Job.
One most important thing we all know,
Practice Makes Perfection
So, while learning start blogging (The best practical way to learn Digital Marketing).
Select your niche according to your expertise and apply your learning accordingly on the blogging platform.
After applying your knowledge on your own you will discover many way to develop and grow.
As Mr X already has the core knowledge of marketing he can prosper faster if he be able to adopt the new learning environment (Digital Marketing).
Now what you can do is (for professional reason) try getting Digital Advertising Certifications like (Adwords, Search etc.) or Hubspot Certs (Content Marketing, Inbound Marketing, Email Marketing).
If you are creative enough, you can also come into the space of Social Media Marketing (Certs – Hootsuit, Facebook).
It will take time, more time than you think.
Remember Unicorns are very hard to get so, you have to choose a particular domain and become master of it before jumping to the next.
I again replied to him (Mr. X) :
As your learning grows, your present career will grow too. and then either you will get promoted on your career or you might can switch to Digital Marketing world as an expert.
Well, those were for selecting Long Term Way but if you wanna select Short Term Way which I don’t recommend though, then I had suggested,
If you think short term then what you can do is Enroll yourself to some Courses and complete them, after that join any Career Positions (Digital Marketing Executive, Digital Marketing Manager, SEO Expert, And many more) and start growing leaving your Traditional Marketing Experiences.
Saying above what I had wanted to imply that, If You think the other way (The short Term Way), then leave your current job and fully dedicate yourself on learning Digital Marketing.
Enroll and Complete some Digital Marketing Courses offered by Institutions (UpGrad, Digital Vidya, IIM-A etc in India), and get a job like SEO Expert, Digital Marketing Executive, Content Writer etc. and fresh start your career for ground zero remembering Digital Marketing in India will Boom soon.
This where the Projection phase of this career advice ends and begins the next phase.
Phase 4: Consideration
After all these, at the very end of my advice to Mr. X should be very personal considering his conditions.
So, then what I replied with was,
After all these I can tell you that a career shift is a very risky task to do. I don’t know your social background, your economic conditions and liabilities, so if you have the backup from your family for at least 1-2 years then you can Shift from your current position and fully devote to Digital Marketing with the Short Term way or else go for Long term and Be safe.
As Mr. X is totally stranger to me seeking for help, I had given all the advices without knowing his background, his economical conditions, responsibilities etc.
That’s why I had planned out two different strategies depending on his liabilities told in the above paragraph.
This is how you need to figure out the options always having a plan B in your pocket while changing a career path.
For Digital Marketing it is one of the most important phase that you might have fall into if you come from a background like this (Mr. X), there is no proven traditional way to learn digital marketing (some Universities are feeling the need and developing new courses now).
See this chart,
The Digital Ad spending is forecasted to nearly $2.80 Billion within 2021. It’s gonna go bigger if you consider Globally.
And understanding the present scenario it is evident that the need of a properly educated and skillful Digital Marketer more than the market is providing.
Most digital marketing professionals either are coming from technical background (Like Studing Computer Science) or Psychology, Social Science etc. thus the Traditional practitioner MBA people are leaving behind in this early race.
So, choosing a total shift at the middle of your career might be risky. It’s better to learn and practice both of those (Traditional Marketing & Digital Marketing) side by side and try to use them accordingly for Growth.
Closing of this article will always Be Safe.
Ok, this has ultimately came to an end. So as an ending note I will say one thing very clearly.
In this article I not just wanted to advice people like Mr. X to choose the right career but I had tried to open the mind of the professional who gives suggestions or advices (Free or Paid) should actually consider the proposed system (PIPC) by me to map out their Suggestions in a well constructive way.
For those who want to discuss more about the system I’m free to discuss with you to refine and documented the processed. You can even try out this system and give me feedback so that we can produce this system better and better to be used on Professional Level Applications like Decision Making, Consulting, Reporting or Drafting etc.
Well, For those who are thinking like Mr. X can use this example according to you situation and if you need any help to understand it more clearly I’m here for you.
Thank you, for reading this whole article, Please share with your friends and Collogues or family. Don’t forget to give me a Thumbs Up. Follow me here please.
When boss asks you for the ROI of your latest social media campaign and want a detailed report cointaining social media metrics , how do you respond?
Too many social media managers fall back on the easy answers: we gained this many new Twitter followers, this many Retweets, this many Facebook shares, and so on.
I usually hear these from CMOs or CEOs who became faded up and come to me eather teach their social media managers or ask for consultation.
Though it’s really very good sign for me (I get clients for their mistakes) but I really feel that I should give somthing back to the community as well.
Thus, I’m writting this article to help my fellow comunity members who don’t know those social media metrics that really matters for their company or brands.
Even Startups or Solopreneurs can use them as well to herness the power of social media in a data driven way.
Oh yes! another one thing to say, Just because you and I find value on a Social Network does not imply automatically that a business should be on it.
Sure, social media metrics like above, usually replied by (some) Social media managers, offer surface insights into how a campaign or piece of content performed, but they don’t really show executives how your efforts are helping boost the bottom line.
It’s time to step things up a bit so that your social media analytics better reflect how all your hard work is paying off.
Here’s a list of social media metrics you may already be tracking and how to take them to the next level.
7 ways to step up your Social Media Metrics:
#1. Don’t just track link clicks, track click-through with bounce rate
If you share original contents on social media, you’re probably already tracking how many people click-through to that content.
Click-through rates are important as a metric, since they indicate that your social media messaging is compelling enough to spark interest with your audience.
But these clicks become a far more telling metric, at least in terms of ROI, when paired with your bounce rate.
What is Bounce Rate?
Bounce rate refers to the percentage of page visitors who leave your website after only viewing one page.
In the case of social media, it’s like someone clicking on a link you post to Twitter or Facebook or any other social media platformsand, arriving on your website or blog, then leaving without viewing any other content you have in there.
Ideally, You want people to stay on your sites forever or until they convert (whichever comes first).
Well,we all who are in thefield of Digital Marketing Knows, Bounce rate is an important metric to track for our web properties, in general.
But, why is bounce rate important when it relates to social media?
It allows you to powerfully illustrate your social ROI by comparing it to your other sources of web traffic.
Track the bounce rate of website visitors who came from social networks, and compare that rate to website visitors who visited your site directly, arrived from Google, or arrived from any paid advertising campaigns.
If your social media bounce rate is lower than those other sources, you can show your boss that you’re targeting the right people on social media, and the traffic you’re driving is more valuable to the business.
Now, How to Track this?
To track this metric, you need to be set up on Google Analytics or another analytics provider.
#1. In the case of Google Analytics, you’ll want to go to the “Acquisition” tab, and look under “All Traffic” for the “Channels” segment. Click on the “Bounce Rate” button and it should rank all of the channels from lowest bounce rate to highest.
In the example below, you’d be able to show your boss that social media is less effective than search and email, but more effective than search ads, display ads, and direct traffic to your website.
That kind of insight should go a long way as you try to prove the value of social media to your business.
#2. Don’t just track web referrals, track share of traffic driven
If search has a bounce rate that’s twice as high as social media, but drives 20 times the traffic, social is still going to look less valuable in comparison.
That’s why social media managers need to track more than just the amount of traffic driven, and start tracking the share of traffic driven by social.
Doing this, once again, puts social up against other marketing channels like search or display ads, in order to determine the real value for your business.
If you have 100,000 website visitors this month, saying social drove 25,000 website visits might not be as powerful as saying that social drove 25 percent of website traffic this month, second only to search and well ahead of any other channel.
Now, How to Track this?
Tracking share of traffic driven can be done in the same place as your bounce rate.
Within Google Analytics, under Acquisition and Channels, click on the “Sessions” field. This will rank all of the channels based on the number of sessions they drive.
In the column, beside the actual number, you should also be able to see a small percentage figure. This percentage represents the share of traffic being driven by each channel.
It’s that easy.
#3. Don’t just track mentions, track social share of voice
Mentions are important because they indicate how much people are actually talking to and about your business on social channels.
But this metric becomes a lot more valuable when you use it to show how you stack up against your competitors by tracking your social share of voice.
So What to do?
Put, your social share of voice details what percentage of mentions within the industry are about your brand and what percentage are about the competition.
This allows you to show your boss two important things:
# – All of your competitors are also on social media
# – You’re doing it better than they are.
Through this one metric, you can eliminate doubts about whether it’s worth being on social media.
Show your boss, just how well your social efforts are being received.
Tracked over time, social share of voice can be a powerful illustration of your social campaigns paying off, as you surpass competitors and become a leader in your industry.
Now, How to track this?
Step 1 :
Calculate all the mentions of your brand, as well as those of your competitors.
Add all those mentions value to get the total number of industry mentions.
Show the number of mentions your brand received as a percentage of that total,
just divide your mentions by the total, and multiply that number by 100.
Yea, Simple elementary math.
You can use Tools like Hootsuit Analytics to measure this and get more insights accross all social platforms.
#4. Don’t just track comments, track conversation rate (CR)
Many social media analytics reports cover how many comments were left on each post you have published.
But this is somewhat useless information without any context.
I’m telling you why?
Getting an average of 20 comments per post is a lot more impressive if you only have 200 followers, after all.
A better way to report on this metric is by calculating your conversation rate, a metric coined by Avinash Kaushik, author and digital marketing evangelist at Google.
In this little example of General Electrics (GE) has more than a million Page likes on their platform but the engagement is so little thus The CoR (Conversion Rate) is as low as 0.001% [(No. of Comments / no. of Total Followers or Page likes) x 100].
So, here thae questions are What business value, brand or performance, was delivered?
You can do this for one of your social networks in particular, or all of them.
This helps you determine how much of your audience is compelled to add their voice to the content you post on social.
Now, How to track this?
Pull the number of comments you received during your specific reporting period on your specific platform.
Divide that number by your total number of followers (or Page Likes).
Multiple that number by 100 to get your conversation rate as a percentage.
#5. Don’t just track shares, track amplification rate (AmR)
Kaushik offers a similar metric when it comes to tracking shares.
Instead of only tracking the number of times your content is shared on social, your amplification rate measures the ratio of shares per post to the number of overall followers (or Page Likes).
Lets, see another example.
Republic Tv , a very new and well known independent news media brand has gained nearly 300K folowers on tweeter as you can see on the above screenshot.
They had gained those followers within 3 Months of active operation. They had managed this much pre-launched hype due to it’s owner and editor-in-chief Arnab Gowsami(#NationWantsToKnow), an influncial news media anchor and debater.
See it’s tweets, they are with good copy, consize and to the point.
But if you see the AmR (Amplification Rate), it is almost point zero zero something percent on above posts. even the poll.
Well, I know it’s very easy to speak or give advice from outside (Social Media Manager of RepublicTv must be saying after reading this article) but we need to remember and practice gets it’s perfection through correcting the mistakes and refining them.
In the case of Republic Tv, they are posting their news in a consized way as they even do on their Website, on their TV Shows. So what Unique values users are getting from them than other or even from other competitors.
Thus to use the social platform effectively they need to engage with viewers now as a B2C News Platform but as a person providing some kind of values dipped inside their news.
Now, comming to the point of AmR (Amplyfication Rate) tracking techniques.
So, How to track this?
Take the number of times your content was shared (or Retweeted, or repinned, or regrammed—or all of the above).
divide that number by your total number of followers (or Page Likes).
Multiple that number by 100 to get your amplification rate as a percentage.
#6. Don’t just track likes, track applause rate (ApR)
Likes are also valuable social media currency, but not when they’re being reported as a stand-alone metric.
Track your applause rate (ApR) instead, the ratio of likes per post to the number of overall followers (or Page Likes) you have.
What is Applause Rate (ApR)?
Applause Rate (ApR) is the ratio of favorites (or post likes or +1s or hearts etc.) per post to overall Followers (or Page Likes). Do I think the content you’ve posted is interesting, even if I won’t bless it with my stamp and forward it on?
Again, this will provide the context needed to make likes more than just a vanity metric.
Your applause rate will let you know exactly how much of your audience is finding your content interesting or not.
Lets, elaborate the matter with an example,
Here is the instagram page of the renowned hosting company, Bluehost.
They might had thought that as every B2B Competitors are using Instagram to promote themself they should too. Ok, Thats fair, being a company of that size they afford to think like that. I appreciate it.
Now lets take a look at their followers, it’s 3274 (While I’m writting this article) & posts they have updated is 360 (They might have landed late on instagram).
After watching their all posts, the average Applauses (Likes or Heart) they have got are nearly 90-100 on each post.
So while trying to get the Applause rate its nearly 0.030%.
That clearly means the brand is failing to capture the eyes of its’ audiences, thus failing to get the social traction it deserves.
Now, getting back to the pattern of this article.
So, How to track this:
Add up the total number of likes your posts received during your reporting period.
Divide that number by the overall number of followers (or Page Likes).
Multiple that number by 100 to get your applause rate as a percentage.
#7. Don’t just track numbers, track leads
Leads generated by social are one of the most important metrics you can track, since they can be directly connected to revenue.
If you’re trying to prove social media’s value to your business, continiously deliver a fresh source of warm leads is a surefire way to turn the right heads.
• Sharing graded content
• Using Cmpaign Management Tools to run a contest with a form fill entry.
• Hosting social media events that require registration, like broadcasted Google Hangouts or Webnier Jam.
• Using social media advertising to target prospects with free demos or free trials or giveaways.
You will find more ways according to your brand btter than me.
Now yours turn I know.
“Well well well, that is a pretty good advice you have given”, You will say now, “but everybody track numbers and traffics. Why not us?”
The key to tracking leads is ensuring that the links you share are trackable within your marketing automation or analytics software, be it Google Analytics, Marketo, Salesforce, Hubspot or something else.
Remember, every link you share on social media should include a UTM code.
This code will follow anyone who clicks that link as they visit your website and become a lead, either right away or later on in their journey.
Doing this you will be able to attribute leads to individual social media messages or campaignsand been able to check those with right social media metrics.
I’ll reply on this question as, You know and I know too, that enumerating trffic especially Social is important but it’s important for your own applause than the value your company needs as ROI.
I use Google Analytics. I know you use too.
Lets try out this option with how to search social media metrics for tracking leads.
So, How to Track?
To understand the traffic from your social media channels, go to Acquisition > All Traffic > Channel.
you can see that social media drove about 46,000 visits, which accounts for about 4 percent of the traffic.
Once you’ve got a conversion goal set up, to view reports, go to Acquisition > Social > Conversions within Google Analytics and ensure you select the conversion goal you’re looking to measure.
Other analytics tools like KISSmetrics and Mixpanel can also tell you such information (and perhaps in greater detail).
PS: Some believes that impression is somthing that needed to be taken care of while analysing the social media metrics. Just because if someone had not engaged with a post they atleast seen it. But what is point of viewing a post for nearly o.030 second and taking this phenomenon as an impact to social metric. Ok, if you believe on the abovementioned assertion then you should atleast prove them via controlled experiments.
Social Networks are still in their infancy.
It should be clear by now that chasing them purely because of large audience numbers on these networks is a failing strategy.
I hope the specific recommendations in this post will ensure that your valuable marketing dollars are being spent in the most valuable manner possible.
There are lots of tools to measure social media metrics but measuering the right one in a well strategic way is what matters for Social Media Managers to make their campaigns successful.
if you want to dig a little more chech out these articles:
Social media platforms are constantly evolving. Today every brand is a publisher and every consumer is a creator. From publishing videos with Facebook Live to sharing millions of tweets, showcasing thousands of #instapics. Social Media Marketing Trends in 2017 showing no shortage of ways to connect with your customers.
This the chance to grab the attention to millions even billions of people. they are waiting to the next customers.
The renowned brands are using Social Media Channels to get more customers, Converting Leads by Identifying new marketing opportunities as frequently as possible.
With more than 171.83 million unique monthly visitors, the ecommerce giant “Amazon” using social media channels Twitter, Instagram, Youtube, Facebook, Snapchat so effectively.
Here is what Amazon does with the promotion of its premium service called Amazon Prime on it’s facebook page containing 25 Million+ Likes.
Amazon Prime 2 Day Free delivery Freemium model post
Here is another example of the brand everybody knows “Nike” hernessing the power of Influncer marketing mixing with social video (Squere Video) on Instagram producing the power of “Words-of-Mouth” Promotion for his new and upcoming shoes.
Instagram will be a driving force to accelerate sales and generate leads for online businesses.
It works well for creating brand awareness and engaging community of consumers.
4. Snapchat: Engaging Audience
The rapidly growing demographics and low-cost accessibility to younger audiences that Snapchat provides, brands are joining the Snapchat world to engage with their target audiences.
There isn’t a one-size-fits all approach to utilizing the channel, there are a few creative ways that all brands can engage their Snapchat audiences
There are some core tacktics marketers can use to promote their products or services in cretive way.
#Pose engagement questions
#Be thoughtful about your responses
# Share inspiration
# Host a Snapchat Chat
# Ask for opinions
# Sneak peeks or special offers
See this example how big Brand like Cisco is using Snpchat to engage with their customers.
In Cisco’s “Day in the Life of an Account Manager” Snapchat series, it chronicles the workday of an account manager as he or she visits different cities and plans on behalf of Cisco.
Using emojis, jokes, and lenses, the star of the Story gives the brand a more human side.
The Sports Fuel Company Gatoradedoesn’t have a Snapchat account of its own, but thanks to its epic sponsored lens Snapchat at the Super Bowl last year,
Here’s what Gatorade did: When a football team wins a game, it’s customary that the team dumps whatever sports drink is in the team cooler onto their coach’s head.
During the Super Bowl football game in 2016, the folks at PepsiCo-owned Gatorade released a genius Super Bowl Snapchat lens that let anyone give themselves a Gatorade bath, too.
To create the ad, the folks at Gatorade partnered with Snapchat to purchase a sponsored lens, which costs around $450,000 per sponsored lens on normal days, and up to $750,000 on “peak days” like holidays and the Super Bowl.
Then, Gatorade had professional tennis player Serena Williams — whom Gatorade sponsors — star in the ad above.
LickedIn Ad platform is also heaven for B2B Targeted paid marketing using by big brands Like Google, Hubspot etc.
Well if you are wise enough then please follow me on LinkedIn and Send me Recomendation on the skills you think I’m fit for.
Well as you had followed this article thus far so Now I’d like to share five emerging social media marketing trends that you may see in the year 2017 and beyond.
Get ready 🙂
# Social Media Marketing trends To Follow
Trend 1: Live Video
Last years or so social videos stole the show across social media platforms.
Next web of evolution is combining the emotional connect of social videos with the scale and reach of social media advertising.
Live video platforms such as Facebook Live is filling the news-feed with relevant, targeted and on-demand delivery of content mixed with emotions all across its platform producing Viral Contents relentlessly.
29% Of people’s daily screen time are spent looking at smartphones
Global mobile data traffic grew nearly 70%
Mobile commands 24% of media time spent in the US
Mobile media time spent is higher at 51% compared to desktop in the US
Many types of display ads are now been used targeting mobile customers.
The 320 x 50 or 300×50 pixels banner ads; static or animated, usually clutter the top or bottom of the screen. It is the most popular advertising format to date.
Here are some examples.
#1. Standard Banner Ads By KFC &Alila
These ads are just for examples not for promotion. Click to check.
Samples of mobile interstitial ads: (1) video interstitial (or videostitial) best for branding, (2) with image hotspots to show product info when tapped, and (3) with image slider enable users to compare effects of the featured product
Interstitial ads are visuals that cover the entire mobile screen at the size of 320 x 480 pixels.
This is the most popular size as it allows for more context, clearer call-to-action, and more creative content like videos, store locator, and many others.
#3. Expandable Ads
Mobile expandable ad with a combination of rich medias like video, photo gallery, and social feeds.
#4. Video Ads
Mobile Video Ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay.
Mobile video play rates are higher on in-app (14.0%) compare to mobile web (8.3%). While video completion rates are slightly higher on in-app (53.3%) compare to mobile web (52.7%).
#5. Native Ads
Source: Mobyaffiliates, Sample of native ads that have the same look and feel like the app itself.
Native ads come in various forms and sizes. It combines advertising message with user-centric content.
Not only ads but mobile first contents and Design affecting this market through organic reach to target audiences.
Mobile experience will see a massive shift in the user experience. You need to treat mobile users swiftly as they have very limited time and it is crucial for your communication to get to the point as quickly as possible
For brands, the best practice with mobile is to provide a good experience with the ad, either through interactions, giving useful information, entertaining or generate a positive feeling.
This will engage users and deliver a strong impact on brand recall, which increase brand affinity.
Trend 3: Social Commerce
Buyers are actively researching about brands on social channels.
Their next step for consumers is to skip visiting websites and buy directly from social media platforms.
All the Social platforms are integrating this features.
Mostly Mobile massengers like Facebook Massenger, WhatsApp, Chinese mobile Giant Wechat and more.
Here in India Instamojo : a mobile payment company has implemented this Social Commerce trends by creating the opertuny to sell products and services through WhatsApp.
It connects to a variety of marketing systems (like HubSpot, Google Analytics and others) and databases and gives you quick, easy access to information and services. Intigrates with Massenger, Twitter and Slack.
I’m using it. It’s fun and eductional indeed.
Though there is a significans of automated AI- Powered bots but Bot tech is not especially advanced yet on natural language processing, there’s still a way to go.
If bots are impressively conversational to start with, humans get too colloquial — and then the bot fails.
Virtual reality, or VR as it is commonly known, is an exciting new technology that is changing how we think about marketing.
In many cases, you’ll hear about video games that utilize the technology, but the experience that it facilitates can translate very easily to experiential marketing and events.
For example, one digital marketing firm uses VR to show potential customers what a wedding would look like at various luxury venues.
Instead of touring an empty room or travelling all over, customers are transported into a wedding that’s happening all around them, without leaving the room.
The Whitehouse invited The Verge to do a video on Michelle Obama’s success with social media. She talks about her efforts to popularise healthy eating and exercise.
The 10-minute video is a 360 video that has After Effects like animation on it to help illustrate Michelle’s point.
For marketers reading this right now, if you need to explain a company’s mission or a new service, you’ll definitely want to look into this video and use it as an example.
Michelle Obama’s VR Video
Volvo – XC90 Test Drive
Where as One of the biggest impacts AR has made in the commercial sector is in marketing and advertising.
Companies who have not yet come onboard with this trend may still be struggling to find the right application.
Modiface Makeup Marketing
Companies like Modiface use AR to completely map the user’s face and re-render it as a photorealistic 3D object. This allows the mirrors to accurately show the precise effects of makeup and even extended-time skin care regimens on the face.
Using AR, Modiface lets buyers “try before they buy”, simulating a full application of makeup or months of skin care in the space of a moment.
What an awsome way to market products using the #NextGen Technology.
Showing VR is more than a one-off gimmick but something that can be core to a marketing strategy when used properly.
Trend 6: Social Media Vs Search Engines
Search engines are still the leader in helping consumers research and evaluate products or services.
You, me and most of us using doing search everytime and anytiom we need somthing to know or buy. See, even while writting this article I’ve used google so so many times to gather infos that you will like.
As a Social Media friendly person, I even has used many Social channels to uncover my needs.
Even after setting the publish button for you I’ll hope that you get may article to read through serching social media marketing trends to follow on your best friend Google.
But still I’ll share this article on social media channels to promote more and more sothat you get this awsome piece of article as soon as possible and will also hope for more comments, Likes and Shares to make it viral. (Though it’s upto you.)
So, the Social Media will keep it’s battel with Search Engines as both of their goals are to reach a content to as many people as possible who has a need for it.
Social Media Marketing trends says : It’s constantly evolving as an alternative where consumers are using it to discover about brands.
It is being used as a research tool and social media will definitely catch in this year 2017 and beyond.
The marketing is an ever changing process. The Social Media Marketing Trends will also keep changing. You have to keep up innovating the new routes every time and have to face the challenges.
Social media does not work on a singular tips or tricks to follow. Keep innovating your ideas and generate new ways to interact and enhance your marketing techniques.
Build your brand, Transform your market and Measure the Social ROI every time.
2017 and beyond will going to be an exciting year for social media marketing. Live video, chatbots and search medium are trends which can dominate the social eco-system.
Now I think you are telling me to stop typing . Ok, I’m listening to you and Stoping writting. As you have read this article till the end then kepp one of my request too. Please share this piece of content with Your Friends, Coleagues and to others .
I know as a social media lover you will deffinitely share it on social media.
Thanks, I’m Neel Banerjee (Indranil) signing off right now, seeing you on some other article or on social platforms.
Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad?
Many businesses and marketers have suffered damage from a social media mistake.
These gaffes can happen to Your organization at any time, especially because social media is still unfamiliar to many.
A marketer or organization might have the best intentions, but most of them simply don’t understand how to make the most of a social media presence and platform.
As a result, they jump into social media and wind up with a marketing mess.
The best way to avoid these fiascos is to be aware of the digital don’ts—before it’s too late.
To help you avoid backlash with your social media marketing, consider these top seven social media mistakes that you can’t afford to make:
1. Assuming social media marketing is free
Joining an online network might itself cost nothing, but an effective social media strategy demands at least a small investment or it will be a waste of time.
Because online platforms don’t prioritize business posts in news feeds, these messages are often buried beneath a slew of others. As a result, it’s impossible for marketers like you to ensure their posts are seen.
It helps to spend a little money to broaden a company’s social media reach and target specific audiences.
Even though this might call for a small investment, it’s likely to have a big payoff in online exposure and engagement.
2. Spending time and money on the wrong social platforms
With so many established and emerging social media platforms today, it can be hard to know which channels are best for engaging the target audience.
Unfortunately, it’s not uncommon for a business to waste a lot of time and money on the wrong social platforms.
This social media mix-up could be due to incorrect audience research or a prior marketing mistake, but it can cost a company a great deal of effort and expense.
To avoid choosing the wrong social media channels, SimplyMeasured.com suggested first conducting research to find out which platforms the target audience prefers.
Once these channels have been identified, focus the bulk of your social media marketing on them.
In addition, spread marketing messages across a few channels to maximize reach and exposure.
3. Inaccurate or inadequate audience research
One secret of successful businesses is an in-depth understanding of their target audience.
Many executives don’t realize that knowing the target audience is just as important in social media.
Effective social media is based on crafting content that’s relevant and interesting to the audience.
This content will prompt communication and lead to social engagement.
That’s why both brands and marketers must make the effort to really get to know their audiences. Know who they are, where they live, what they want, and what they would like from your brand.
Experts agree that the best way to find this information is by conducting audience research.
Today, there are many methods available for performing this research with ease. This will accomplish three important goals:
It will provide important insight about the best ways to draw, connect and communicate with the audience.
It will increase your understanding about how to craft online content that reflects and resonates with your community.
It will guide your strategy and ensure that the message and tone of your social media marketing is as effective as possible.
Business2Community.com warned that there may be a major difference between the target audience on social media and the audience for other marketing efforts.
That’s why social media should be planned as both a separate entity and a component of the overall marketing strategy.
4. Doing everything on your own
If you think that social media is only for large businesses, think again. Social media platforms can offer big benefits to small businesses.
A major mistake small businesses make is trying to handle it themselves, instead of relying on an expert.
Content marketing demands certain skills and specific expertise that most people lack.
Digital marketing experts can develop an integrated content marketing solution for a business that includes social media, SEO, PPC and web links.
Working with experts will help ensure complete compliance with Google rules and regulations, which can have a major impact on your success.
5. Prioritizing prospects over customers
Too many businesses are so focused on using social media to find new prospects that they completely ignore their established client base.
Though generating prospects is an important part of business, a company can’t afford to forget its longstanding customers.
The way to strike a balance between gaining prospects and keeping customers is by prioritizing both.
A business should offer special promotions and social media content to attract potential prospects, but it should also develop the same for their customers and followers.
6. Posting too much about business
Too many brands get involved in social media and focus exclusively on sales promotion.
It’s vital to understand that social media is just as much about personal connection.
If an organization posts only about new products and upcoming sales, it risks of being perceived as pushy and promotional. Sure, social media can raise brand awareness and increase sales, but the main goal of social media should be to build audience relationships.
What are the best ways to approach social media to create enduring relationships?
Smart strategies include sharing relevant articles, retweeting interesting content, posting useful information, teaching something new, solving a problem or sharing humorous or meaningful messages.
These types of posts must be created and repeated regularly to show the audience that the business has an active online presence and wants to engage in an ongoing dialogue.
7. Not paying attention to audience feedback
The audience is the lifeblood of a business, but too many companies ignore what that audience says or wants.
Social media provides the perfect forum for audience feedback, but it’s often ignored, so the company wastes valuable opportunities to improve its overall business, marketing and social media effectiveness.
Monitor all the posted content and track response patterns.
This can provide important insights to help a business refine its social media content and overall marketing strategy.
Social Media is a revolutionizing platform for marketers.
It changed the way to grab and engage with customers, Which opened the door of brand recognizion and the power of “Word-of-mouth” that leads to more reliable growth opportunities.
But Brands and Businesses really need to understand the differences of social platforms and its audiences, Then herness the power of social media to explore more.