You search through hundreds of Chrome extensions only to find a handful that could help you. You try them out to then be left with only one that solves a pain point.
And a week later, you’re not using it anymore.
There’s too much junk. With thousands of new Google Chrome extensions uploaded every day, it’s near impossible to identify which ones can up your growth hacking skills.
How do most growth hackers attempt to solve this problem?
They go to Google to type in these search queries:
“Top ten Chrome extensions for marketers” “Best Chrome extensions” “Chrome extensions list”
As a result, they get a list of Chrome extensions created by a marketer, not a growth hacker. To ensure you never have to go through this pain again, here’s my list of the best Chrome extensions for growth hackers:
Received a bad customer complaint via email? Want to share it with your customer success team? Use Share Email as Link to create shareable links to your emails. You can use these links to reference emails wherever you post a link on the internet.
Buffer makes sharing or scheduling social media posts from any web page easy. When you click the Buffer icon, Buffer will automatically pull the title of the article or any highlighted text into the post, shorten your link and show a preview of the image that will accompany the post. You can edit the post as you wish with relevant hashtags, images, and handles, then post to selected channels or add it to your queue.
Rebrandly is the fastest way to create branded links when sharing a URL. This helps make your links more memorable and pronounceable. For example, rather than using Meetup’s ridiculously long links in my email to promote an event, I can rebrand it under “ghw.tips/chrome.”
Dux-Soup provides LinkedIn lead generation automation by tracking every LinkedIn profile you visit. You can export data from these profiles including the timestamp of the visit, name of the person whose profile you visited, job title, company name, location, email, and notes.
Dux-Soup also enables you to auto-visit profiles of LinkedIn users based on Google or LinkedIn searches. As a result, many of the people who you visit will check out your profile out of curiosity.
GPZ LinkedIn Tools gives you the power to auto-connect to individuals based on search queries with a personalized message. The tool also enables you to send messages with a custom input of the first name to your LinkedIn connection and bypass captcha. Similar to Dux-Soup, you can also view profiles, too. Better yet, you can endorse them!
Here’s a peek at the tool’s LinkedIn messaging feature:
The Tweepi Chrome extension allows you to bulk unfollow and block people to clean up your engagement on Twitter. It’s the only tool I’ve found to remove at the scale the inactive or spammy people who follow you.
LastPass saves your passwords and gives you secure access from every computer and mobile device. Its security comes with ease-of-use—LastPass enables you to auto-login to your sites and sync your passwords everywhere you need them. The tool even allows you to check out faster by auto-filling credit card and shopping profile information. Once you login to LastPass, it will enable all your other logins, so you never have to think about searching for your dedicated password doc again.
Facebook Pixel Helper identifies whether you’re getting retargeted by Facebook ads (ensures your pixel is working, too). A number will appear on the Facebook Pixel Helper icon to indicate the number of pixel events (Pageview, Entrypage, Click, etc.). When clicked, it will show a detailed overview of the page’s pixels, including warnings, errors, and successes:
This extension allows you to initiate a Google search using any image on the web. To use this extension, right click on an image on the web and select “Search Google with this image.” You’ll see all the companies who’ve bought the image to remove the watermark.
Momentum replaces your new tab page with a personal dashboard featuring to-do, weather, and inspiration. Here, you can set a daily focus, track your to-dos, and get inspired by a daily photo and quote. It helps eliminate distractions and keeps you focused on a reminder of your tasks for the day on every new tab you load.
Blocksite enables you to block any website hurting your productivity and have it re-direct to a more productive web page you should be working on. There’s also an Active Days & Time feature which allows you to access the blocked websites when needed.
Nimbus Screenshot can capture an entire web page or a specific part. Furthermore, it allows you to draw arrows with explanation boxes, and record screencasts. It’s an all-in-one screen capture machine.
Grammarly checks your spelling and grammar as you type, including email and Facebook statuses. It also syncs with LinkedIn, Twitter, and almost everywhere else you write on the internet. If your communication is important to your business, then this is well worth the investment.
AdBlock is the most popular Chrome extension with over 40 million users and 200 million downloads. It blocks ads all over the web from Facebook to YouTube. This is one of the best ways to keep yourself from getting sucked into click-bait content.
If you’re a marketer that needs to add tracking parameters to your links frequently, then you’ll save a ton of time using the Effin Amazing UTM Builder. Whatever page you need to create a UTM, simply click the Effin Amazing UTM Builder icon, fill in your source, medium, campaign, and click copy. Now you have a beautiful, trackable link ready to go.
Automatically suspends unused tabs to free up system resources.
Protect your privacy. See who’s tracking your web browsing with Ghostery.
Enjoy a faster, safer and cleaner browsing experience.
We live in a connected world. When you browse the web, your data leaves a digital footprint. This footprint, connected by tracking technologies (called trackers), helps companies build a profile about you and how you interact with their sites and their competitors, allowing them to optimize their communications and site experience to reach you – and others like you – at the right place, at the right time.
Linkclump gives you the ability to drag a selection box around links using your mouse to quickly open as new tabs, open in new window, save as bookmarks, or copy to clipboard. Similar to Snap Links or Multi-Links for Firefox.
Download emails from your facebook friend list. My friend Josh wrote an amazing article on that. Read that article here
Did I mention it syncs with Google Sheets? Every link you create will get automatically inputted into a specified sheet, so you never lose it. Powerful.
Too many Chrome extensions can hurt your productivity, so before you decide to download all twenty-two of them, make sure they’ll help you with your projects.
Once you’ve locked down the ones which will help you, it’s time to take your growth hacking skills up several notches. No more manual exercises when you can use Chrome extensions to automate your workflow and free up five to ten hours every week.
How many more tests could you run with the extra time?
If you wanna read one article about customer psychology, read this one. The psychology of your customers needs to be learned to get exponential growth in this era of modern business building and data-driven marketing.
You’ve probably wondered whether focusing on Customer Psychology is worth of your time? Today, I’m going to tell you, The what, when and how your customers are thinking. Defining your customers’ behavior according to your customerpsychology.
In India, a business owner (from the Hindu community) used to start their day with worshiping Lord Ganesha ( The remover of obstacles) and Devi Laxmi (The goddess of Wealth and Prestige). It is often whispered here as “The customers are Lakshmi and Owners are The Owl (the Carrier of the Goddess)”.
I had asked myself from the very beginning, why it is been told? Why is this phrase longing for thousands of years inside the business community of India?
Now after so many attempts to run perfect businesses, I have come to a steady conclusion to eagerlyto learn customer psychology.
The answers that might solve the problem of understanding “What Your Customer is Thinking about You?” by understanding customers behavior and thinking patterns of various products and services.
Look at these examples first,
Does your Brand Stand for Something?
According to findings oon Customer Psychology, from the CEB, people don’t seem to be very loyal to companies at all. They are loyal to what the company stands for. Source: What Are Consumers Really Loyal To?
One great example is TOMS Shoes, a brand that many would claim shows the “real deal” when it comes to making legitimate stands about their beliefs and company ideals outside of their business. Customers adore their policy for donating a pair of shoes for each pair sold.
You should come up with an idea with a strong admiration for execution. Yes, you are ready to build it.
Mostly if you are a first-time entrepreneur like me you know the squizzy-soury taste of failure. I still get the taste back to back :).
But when you start to think where had you done the mistake? You mostly think about the Ideas or decisions or might can blame others actions even sometimes nature or your fate.
Stop Doing that and understand, the only thing that you did wrong was not understanding your customer’s (Potential) needs. In another term Customer Psychology.
That’s what made your business fell short in terms of generating revenue through sales.
I had made that mistake many times too.
Even Big names like Warren Buffett, Steve Jobs, Jeff Bezos, Mark Zuckerberg, Jack Ma repeats the same mistakes pretty more than all of us.
For your motivation watch this.
They all are hunting with billions of dollars just to understand their customers much more than their competitors.
So, after thoughtlessly typing from the beginning, just to project the problem you are dealing with understanding customer psychology, now is the time to turn the focus towards the problem (I hope so).
Here we go.
After building business surrounded with products and Services, I have come to a conclusion with the most viable behavioral patterns of customers.
Disclaimer: Your business may have some specific problems or experience but considering the basic structure of businesses, either there be a product to sell or a service to deliver. And my understanding of customer psychology is gonna reflect the Psychological impacts and reactions of customers in a general way.
If you are interested learning more there are many articles live on my blog.
Customer Psychology: 10 Things you need to keep in mind while serving your customers
According to my analysis, I’ve mostly realized an array of 10 benchmarks that are fueling your customers to think about you twice (yea, maybe Thrice or more 😉 ).
1. “It’s for all” mentality
“It’s just for you baby!”
If you are in a relationship you know how effective the above sentence for you. It has the power to dilute a long-term war into a lusty night on a bed (if you prefer bed).
Yes, “Just For You”, the three words have an enormous power. It feels us unique, prioritized.
Even if you have kids you know there is always a fight going on between them about who is more loveable to you (Their parents).
Your customers behave as same as your partner or kids do. They want to get more affection than others.
We all want to build the-the next Rayban, Next Netflix, Next Facebook, the next Amazon and even The next Alibaba or Next something that will help you to change the world into a better place.
But, have you ever realized one thing which is common between all of the great companies or businesses, it’s their customer centricity.
The customer psychology plays the role to navigate your business’s LTV (Life Time Value).
According to Esteban Kolsky, if the customers are not satisfied, 13% of them will tell to 15 or even more people that they are unhappy. On the other hand, 72% of customers will share a positive experience with 6 or more people.
Your Customers are smart, smarter than what you think.
Suppose you are telling your partner, you will never intimate with any other lady or a man for your love, and keep repeating it every night while going to bed.
What will happen next, You will finger-cross for a great night hoping that “I (hope you are a good person) have maintained trust to my partner”.
Well, yeah you did, but have you ever noticed after so much of careful maintenance, your partner still asks seeing a decade old picture on your facebook album, “Who is that girl/boy holding your hand?”.
Your customers think the same way. You are saying, your company or your product or even your service is the best among all. “Trust me”.
Yes, it works as a great keyword to take the right place on the google first page or list of the local business directory.
But, do you really feel that saying over and over “Trust Me”, “I’m The Best”, helps your reputation? Think about it.
As a brand “Amazon.in“. We all know it’s a foreign property (I’m an Indian) but there are already some players like Flipkart, Snapdeal, Shopclues etc. Which are mostly Indian Companies?
Every company does that. You are doing too I suppose.
But the one thing that had made their Trust Index higher than the big time player “Flipkart” or “Snapdeal” and making them the most known household brand right now is “Aap ki apni Dukan” (Your own Store).
Not by barking but by nurturing their targeted consumers.
We, the human beings are constructed in a way, that we can find trust by our own self. Your potential customers are doing the same.
They are searching and finding new ways to find single negative point not to buy from you.
So, leave barking about trust issues. Let them find out.
“Oh! So Cute”, “Yea! This is true”, “Hahahaha… So Funny!”
Are you running ads to expand?
These are the common reactions your customers might be creating back in their home.
You are feeling lucky for touching the cords of your customers. That’s great you did it.
Now the time to get back from these offerings. What you have gained pulling the cords of your customers.
yes, you are now emotionally connected with the customer.
But, should you leave them just with the emotional touch? Don’t you wanna drive them to do something for you?
Yea, I know, exactly! This is what you are thinking right now.
What most businesses are falling down by their potential customers is not for their emotional attachments but not been able to fulfill after the initial boost.
Let’s take an example of Fitbit.
Our society loves shortcuts. And marketers love to manipulate this tendency whenever possible—especially when it comes to matters of health. The Fitbit watch advertisement is a good example. In this ad, consumers who wear the medal and plastic device around their wrist often display superior strength and health compared to those around them.
Fitbit had a strong Christmas mostly because of their subtle claims that wearing their product will get you into shape. Indeed, the watch may provide some helpful tools. But when it comes to matters of health, few things have changed within the human body. It still requires discipline and intentional effort—there are no shortcuts.
So, You have conveyed your message. You have moved the wheel towards you but if you are not fulfilling your customers’ expectations that you have conveyed earlier, you’ll surely gonna thrashed by them.
To understand the problem in a more deeper sense, you need to see this example,
Hi, my readers, I am assuming you are belonging to a democratic country where you at least have the power to vote.
Every year or 5 years even 10 years you are being blessed by an enormous power to choose a set persons to rule you ;), I mean to take care of you while you are growing.
You are choosing them, either been driven by their promises or the emotional touches they are stimulating to you.
The irony is, You were emotionally touched by them while giving them your favor on the voting paper. And now the same you are about to choose another group of persons!
The rightful answer is, The previous one had not performed as per your expectations.
Exactly this what I call “Smile and Cry Problem” from the customers’ point of view.
Now is the time to understand the customer psychology behind it.
When you have touched your customer emotionally, they will raise their expectations for you to an ultimate level.
As the earlier example of Fitbit, if you come shortly to mitigate their expectations which had been planted emotionally, you will get thrashed by your customers.
Think about greatest brands like Rolex, Gucci, Lamborgini, Apple, Tesla, Johnson and Johnson, Unilever, GE, even Google, Facebook, Whatsapp and much much more.
Now, ask yourself why they have become one the greatest brands in the world?
Yes, they touched their customers emotionally and they also delivered the same amount of value to their customers through their product or services undoubtedly.
This is a 2013 commercial promoted by Google India about a reunion of two childhood friends. They were separated during partition at the time of Independence. This is a story of their reunion using the services of Google. It was one of the viral advertisement of that time and Google had positioned their services which trigger emotions, empathy and keep promises to the users.
So, as a business, it is your responsibility to mitigate the emotional urgency that you have created to connect to your customers with great value.
Still, you are failing to get the must expected attention. So, you are now relying on the percentage of conversions.
Think about big players, what they are doing that reflects their quarterly profits?
They are always trying to understand customer psychology, behavior, interests, either with the power of AI, Machine Language or with the help of closely guarded Sales and Marketing, even Customer success teams.
Research says, Your customers usually buy after 3 times of checking.
That means when your customers are coming for the first time, even if they had the need, they will think twice to buy from you.
If you are an online venture you have a lot of options to convert them.
I know you are nodding your head.
First You’ll build a landing page to convey your message or content or story and then you’ll try to trigger the above mentioned psychological signals to convert them.
Yea! I know you know that. But what will you do when they don’t convert right away?
This is what we call Remarketing and Repurposing.
Though this concept is on the market for so many years, still most of the Businesses are not harnessing the power of it, in the proper way.
In the first attempt try to understand your customers’ needs and likings, then track them with personalized Ads on every platform. Google, Facebook, Instagram, Twitter now Snapchat can really help you to do so.
Then when they come for the second time, grab their eyes with a deal/offer that they cannot refuse. The God Father Style ;).
Here is a little demonstration on, how Facebook Remarketing Functions?
Now they’ll buy! and for you, a door of possibilities will open likewise.
Use upselling or cross-selling to recover from the loss of that deal.
Now, you have created a buying habit to your customers.
Thus you can solve the “See You Latter Scenario”.
Well if you don’t have an online establishment (I’ll suggest you have one first). You too have an enormous opportunity like others.
The ways offline businesses can convert more and can be measured is what I’m taking next.
If You are running a store or retail outlet, you have an opportunity to see your customers face-to-face.
Like the onliners, you also have huge opportunity to understand the psychology of your customers, getting them onboard, measure the lead quality and sell like the onliners.
With digital and social channels have become an integral part of the traditional marketing mix, brands are going all out in all directions to drive more customer engagement through meaningful conversations; effect more conversions, and grab a larger part of the market share.
Marketers today are realizing the importance of integrating their online and offline marketing strategies with both complementing one another when it comes to customer engagement. Social media is a big enabler here. Brands are deploying advanced tools to monitor conversations on social media to acquire a deeper understanding of customer needs, preferences, and purchase behavior.
Always ask for at least one personal information from your customers. It can either be Email, Phone no etc. Ask them to like your page. Give them some offer in exchange for that.
You can also harness the power of internet too. Come up with some ads on social media, targeting those customers and their friends. It will cost very cheap at least much much cheaper than billboards and flyers, banners etc.
Send them good offers according to their likings through SMS one day a week (usually Friday and tell them the offer valid till Sunday).
Connect with them on social media platforms. Offer customer service on Messenger or WhatsApp. There are thousands of possibilities you can brainstorm now.
Brands are increasingly using technology to drive more footfalls in their brick-and-mortar stores. By listing their locations on online location-based services like Google Places and Bing Maps, businesses are further narrowing the distance between their physical storefronts and the end customer. Given that 20% of Google searches are location specific, it is no wonder that there are over 4 million business listings on Google Places.
Online advertising to boost offline sales. Craft your ads to give a brand visibility.
I’m telling you, you will get an enormous result in return.
I’ll write more articles specifically on remarketing later.
Customers don’t differentiate between channels. To them, it is the brand they are looking at, whether in a physical store or in an online retail platform. Channel notwithstanding, they will continue to seek the same delightful experiences and shopping conveniences from the brand. Smart retailing in the context of a digitally enabled world is all about blending brick-and-mortar and digital platforms to create an omnichannel universe that allows customers to shop when they want to, from where they want to, and how they want to with utmost flexibility.
So, irrespective of online or offline ventures,
If you wanna change your customers’ “See You Later” behavior, get in touch with them in a more personalized way through remarketing.
Understanding customer psychology plays a great role here too.
The mantra for success is simple: deploy the right techniques across the right channels to drive the right customers at the right time to enable a perfect sale. This is the era of connected retailing – brands are using online data like website traffic and social conversations to increase footfalls in their physical stores.
Until now I’d been talking about understanding customer psychology by noticing the patterns of your customers. But now in this topic, we’ll explore the change of the customer psychology triggered by your actions.
Well, you know there will always be glossy and grey part of your product or services.
Every article on the internet will always say you to be clear and transparent. but wait a minute and listen to me first.
You know every customer wants a perfect product or services.
Do you think you are beating the law of nature? Cause nature says there is nothing perfect.
So, Being transparent and clear are relative. You should not forget the ethics of business.
Nowadays the startups and new businesses are very very open. They rather should be.
But Sometimes they are showing everything they have got. Underestimating the power of the first impression while understanding the customer psychology.
Your products and services are like your CV or resume.
All the glitters should be at the front. You never have to show your back unless you’ll open your Pandora’s Box to your customers.
Think about Gaint companies. Let’s take Facebook. With nearly thousands of World class Innovators, they fell short to be the perfect one with their own products.
Facebook has an asset of more than 2 Billion users with more than 1.3 Billion users use it’s platform daily, stated by Facebook officially this year.
Instagram had come out and tried to capture the users and was successful on its own. The time came for Snapchat and then something might be coming soon. Some geek sitting somewhere might have found the hidden imperfection of all other platforms will come up with a new set of experience, a product.
Some geek sitting somewhere might have found the hidden imperfection of all other platforms will come up with a new set of experience, a product.
There are always new businesses are coming to take advantage of the imperfection of your products or services even inside the same niche.
Thus understanding customer psychology demands to understand your own psychology about your product, business, and your vision.
Unless you’ve been hibernating for the last five years, you may have noticed one of the most dramatic shifts in technological history: Microsoft, once the most valuable (and probably the most powerful) company in the world, is now just another tech company. A big tech company, for sure, but one that is being increasingly marginalized by the shift away from the desktop PC and companies such as Apple, Google, and Samsung.
Twelve years ago, 95% of consumer computers were powered by Windows; today, it’s around 20%. As you can see, this shift is almost entirely down to the growth of iOS and Android.
This is how a Monopolistic market changes to a vastly competitive market
But, if you are taking only the advantages of this game, you are on the flipped side.
Understand customer psychology on unethical monopoly. Your Customers will never gonna forgive you for that. You will be paid with rejection sooner or later.
I was a novice back then in terms of digital marketing. Well, I had a blog and I also used to write for some International Magazines but never wished to optimize in terms of spreading my works and my words.
I had a business page called OpenFire Technologies on Facebook as well as on LinkedIn.
We had a forum (Hackers Forum) where we fellow hackers used to talk about our research, Tools, Tips etc. It was hugely popular back then.
As I had built my presence on social media, I had started sharing our works, Researches, and Tips as we are used to doing the same on our forum.
Then after a consistent flow of social streams, I have started getting emails and calls for businesses from all around the world.
Well, maybe it was because of our business giving so much value with so less price tag. Or maybe just for My company was in India and you know, India is a great source for outsourcing on a cheaper price ;).
Then seeing this amount of results, I’ve become serious and started learning Digital marketing especially Social Media and Content Marketing. Understood Analytics, Sales Funnel, Marketing Funnel, Lead Generation, Email Marketing, etc etc etc, out of sheer need.
Yes, That business has gone years ago but left me with a new medium of expertise called Marketing and Growth. This is why I am right now writing this humongous article for you.
So, have you got your answer now? Keep that secret and move on reading.
This is 2017, the era of social media. This is the time where the technology is mixing with human feelings and emotions and creating great paths to express your opinions, lifestyle, moral, feelings as well as anything you can imagine.
And you, the marketers, business owners, entrepreneurs, executives all of you have to be aware of the impact that you and your business can do or can get from this superficial change.
Your customers are on those platforms daily. And to understand the customer psychology regarding social media channels, You should look at you family first.
This new era of business teaching us something enormous. We can get values in return if we spread the same.
Think about big Brands or Businesses. Watch their tactics on getting a lot of values in terms of sales and customer loyalty.
What they are doing is, producing large amount services to their potential customers for free just for spreading values.
Let’s have some examples,
Let’s say Google (The mother brand is now Alphabet). Yes, Google has become the household name now. But why?
Well, there nearly hundreds of reason. But what is important in this context is spreading values.
Hundreds of products and services that Google provides us, that are totally free (at least at the point our day to day need). Think Gmail, Google Drive, Google Docs or sheets or presentations and much much more.
There are thousands of marketing industries are feeding because of Google. The core topics of Digital Marketing, like SEO, SEM has started with Google.
From Web to Mobile and towards the future Google has spread their hands for the customers.
In return, they get some information, which helps them to make more and more revenue.
There are hundreds of companies using the same rule to share values with their customers and gaining customer loyalty and profit at the end of the funnel. They are understanding their customer psychology.
Yes, you can say, that You don’t have that many resources to share a huge amount of values. But I think you and all of you have the capability to at least educate your customers honestly.
Your customers will get that as a value, not promotion.
Even think about this giant article I’m writing for a long.
Yes, I know it’s valuable and thought-provoking and can help hundreds of thousands of businesses. But if I don’t share concepts properly, then what is the point of just promoting my consulting services.
So, the moral for every business on this earth that are sustaining right now, need to shift their mindset. You need to provide honest values, understanding your customer psychology and stop just promoting your Products or services upfront.
Customers are getting more and more vocal about their needs. Customer Psychology is changing its roots to another level.
Quality and the customer centricity are the keys to gain customers loyalty and ever-increasing revenue.
You need to understand the psychology of your customers and craft your product or services accordingly.
Understand, the mentioned benchmarks and create a list and get your customers feedback accordingly. Then, ask your customers to grade you on each of the 10 benchmarks I’ve mentioned earlier.
In a study on customer psychology by psychologist Norbert Schwarz, he found that as little as 10 cents were enough to change the outlooks of participants who found the money by surprise, creating a more positive view of their day due to this small high-point.
While this study was conducted in 1987, the implications remain the same: it doesn’t take much to start the process of reciprocity; even the smallest of favors allow goodwill to be bought with customers, increasing loyalty and retention.
Schwarz succinctly summed up this phenomenon as: “It’s not the value of what you find. It’s that something positive happened to you.”
Are you interested in learning more about customer psychology? Though this article is more than about 6000 words long, still need a lot of insights I think. And that can be achieved only by writing a book.
So, my question is, are you interested in reading more elaborately and concisely on the idea of analyzing customer psychology, I’ve just presented to you in this article? Are you willing to buy a book?
If “yes” then help me by replying to the comment below.
Do you have any stories or tips that you can share? What problem are you facing implementing them? Please let me know in the comments below.
Being an Expert on many things 🙂, people used to ask questions or even help (Which I also do time by time) and by answering questions or helping others is an exceptional feelings that I might not able to express the way I’m doing now. I had developed a system for proper analytical and effective way to craft and advice. This System is what I had named as “PICP System for Effective Advice”.
Let me tell you the full story that had happened to me recently for which i’m feeling proud to be on LinkedIn.
The story was so powerful for me that I had even decided to write this article on it.
It has also sparked the same old El Clásico between Tradition Marketing Vs Digital Marketing as well. If you are a Future loving professional and a Digital Practitioner, its a must read I’m sure.
Coming back to the story,
Some Days earlier Mr X (A Digital Marketing Enthusiast, MBA) asked me a Question on LinkedIn:
I am in retail past 2 years but I make career in Digital Marketing Is correct change my path to Digital Marketing please suggesting me about this issue.
Well the question or the “help me” was just 126 Charterer long but I had never imagined what the length of my answer would be.
After viewing the question I could have been able to give him a very straight forward suggestion but something happened to my right side of the brain that resisted me to do so.
Then I realized its not just a question to answer blindly considering that he might take or not (Just in a casual sense). Somewhere inside me replied :
What if he’ll choose the path that you casually suggested, what if he fail doing so, what impact would that cause to his life and to his belongings, to his relations?
So, I changed my mind and what I did is something I feel proud be a LinkedIn user.
Then I started replying him.
In this very article I will discuss What I had said dissecting every paragraph of my advice using PICP System. Thus you will understand How much effective this system is when applied.
There will be Four Phases starting with Phase 1 right below.
Phase 1 : Presumption
Here I’m gonna tell you, how and why I had came to understand the practical situation of the person and introduced my thoughts (Advice) accordingly.
This is what I had replied with:
Mr X (Not Using his Actual Name) it’s good to have a field based marketing experience prior to Digital Marketing.
Yes, I told that as Traditional Marketing is something that human had practicing for thousands of years.
Even my imaginative mind can also see, When the human first produced “fire” by it’s own, may be a single person has tried that for the first time and solved the great problem for their society.
He or She may be marketed that invention to other members and then this phenomenon had spread by “Words-of-Mouth” to other clans (As back then Human used to live in Clans).
He or She might has started giving demo for food or help in spreading his community or even can be used for winning wars against natural threats or from other clans.
In modern world we used to call it as Technology Transfer.
This is a sheer practice of Traditional Marketing technique in its raw form. Though this practice has evolved since then.
Now, coming back to the point.
I said that because I know the core or the base of marketing will always be the The Traditional Marketing in its raw form.
But for perusing a better career on Digital Marketing, the sense of Traditional Marketing is a Boon.
Phase 2 : Ideation
Now as I had convinced with the first line of my reply understanding and evaluating his current position, I had started digging in to the matter with producing the Idea of Digital Marketing and It’s true value.
Here is what I’d replied with next:
As the Traditional Marketing is not gonna wipe out soon, but Digital Marketing is So Aggressive while projecting ROI, It’s gonna dominate sooner.
Yea, I had learnt watching for years that, the effect of technological or methodological changes happen much slower than it been predicated.
For an example think about VR (Virtual Reality) or even AR (Augmented Reality) or Un-Conventional Source of Energy.
So, as I had told him that,
Traditional Marketing is not going to be wiped out soon, cause Traditional Marketing is a form of marketing that produces greater value as its all about “face-to-face” thus luring the opportunity of “Word-of-Mouth” to businesses that practices it.
But, the power of Internet and its vast global reach changed the way we marketed for years and coined a new term called Digital Marketing.
As the Brands and Businesses are getting bigger-&-bigger, greater-&-greater, bit-by-bit analysis has become the most Important factor for growth.
Ideation has become Softer & Execution has become harder.
In this future dependent modern world scenario, business needs to produce a constant stream of experiment on it’s ideas to be successful at the very end. So, Data dependency had gone higher for them to understand their every penny spent (ROI).
Digital Marketing is so much effective in this present scenario,
1. Cost effective : Brands and Businesses can take the risk of experiment
2. Data Dependent : It gives the Businesses the real-Time view of how things are going.
3. ROI Driven : Return-of Investment (ROI)is what Investors want very fast. this technology shows the way to achieve it more efficiently.
4. Futuristic : The future will be on the hand of technology, and Digital Marketing is the practice based on technology. Thus it will be relevant for years to come.
5. Cross Platform : Digital Marketing is not just be used for marketing but be used for Sales, Customer Services and many more ways giving the brands an opportunity to focus on OMAT (One Metric at A Time) to grow faster.
Well, as a Passionate Digital Marketer I can say hundreds more advantages of Digital Marketing but I do have to be realistic according to the situation of the person am giving advice to.
Just for a reference I’m posting the changes of ads spending Traditional vs Digital in US below,
Well if you are convinced then should I jump to the next portion of the Advice that I had given to Mr. X ?
Ok, Thank you,
Phase 3: Projection
Till now, I had understood his problem, crafted a suggestion according to his present professional condition.
What I had done next is what I call Projection.
After saying all above, now is the time to clear out the way assuming that He (Mr X) aggressively wants to make a career shift.
So, here I had planned out a path to pursue his dream (Digging deep into Digital Marketing).
I had replied with:
If you Think Long term, You might have a great potential gracing you present career to a new high.
Well, I had planned a Long Term Way and a Short Term Way.
If you choose the long term way means, learning Digital Marketing the hard way and the most reliable way too.
You might can go for some courses on Data Analysis, Web Analytics, and Some Practical Approaches on Digital marketing.
Those are available on well known platforms like Udemy, Coursera, YouTube etc.
This courses are Very Cheap and Fundamental.
what you can do is taking some course at UpGrad, Digital Vidya (for Beginners) etc. along side your present Job.
One most important thing we all know,
Practice Makes Perfection
So, while learning start blogging (The best practical way to learn Digital Marketing).
Select your niche according to your expertise and apply your learning accordingly on the blogging platform.
After applying your knowledge on your own you will discover many way to develop and grow.
As Mr X already has the core knowledge of marketing he can prosper faster if he be able to adopt the new learning environment (Digital Marketing).
Now what you can do is (for professional reason) try getting Digital Advertising Certifications like (Adwords, Search etc.) or Hubspot Certs (Content Marketing, Inbound Marketing, Email Marketing).
If you are creative enough, you can also come into the space of Social Media Marketing (Certs – Hootsuit, Facebook).
It will take time, more time than you think.
Remember Unicorns are very hard to get so, you have to choose a particular domain and become master of it before jumping to the next.
I again replied to him (Mr. X) :
As your learning grows, your present career will grow too. and then either you will get promoted on your career or you might can switch to Digital Marketing world as an expert.
Well, those were for selecting Long Term Way but if you wanna select Short Term Way which I don’t recommend though, then I had suggested,
If you think short term then what you can do is Enroll yourself to some Courses and complete them, after that join any Career Positions (Digital Marketing Executive, Digital Marketing Manager, SEO Expert, And many more) and start growing leaving your Traditional Marketing Experiences.
Saying above what I had wanted to imply that, If You think the other way (The short Term Way), then leave your current job and fully dedicate yourself on learning Digital Marketing.
Enroll and Complete some Digital Marketing Courses offered by Institutions (UpGrad, Digital Vidya, IIM-A etc in India), and get a job like SEO Expert, Digital Marketing Executive, Content Writer etc. and fresh start your career for ground zero remembering Digital Marketing in India will Boom soon.
This where the Projection phase of this career advice ends and begins the next phase.
Phase 4: Consideration
After all these, at the very end of my advice to Mr. X should be very personal considering his conditions. So, then what I replied with was,
After all these I can tell you that a career shift is a very risky task to do. I don’t know your social background, your economic conditions and liabilities, so if you have the backup from your family for at least 1-2 years then you can Shift from your current position and fully devote to Digital Marketing with the Short Term way or else go for Long term and Be safe.
As Mr. X is totally stranger to me seeking for help, I had given all the advices without knowing his background, his economical conditions, responsibilities etc.
That’s why I had planned out two different strategies depending on his liabilities told in the above paragraph.
This is how you need to figure out the options always having a plan B in your pocket while changing a career path.
For Digital Marketing it is one of the most important phase that you might have fall into if you come from a background like this (Mr. X), there is no proven traditional way to learn digital marketing (some Universities are feeling the need and developing new courses now).
See this chart,
The Digital Ad spending is forecasted to nearly $2.80 Billion within 2021. It’s gonna go bigger if you consider Globally.
And understanding the present scenario it is evident that the need of a properly educated and skillful Digital Marketer more than the market is providing.
Most digital marketing professionals either are coming from technical background (Like Studing Computer Science) or Psychology, Social Science etc. thus the Traditional practitioner MBA people are leaving behind in this early race.
So, choosing a total shift at the middle of your career might be risky. It’s better to learn and practice both of those (Traditional Marketing & Digital Marketing) side by side and try to use them accordingly for Growth.
Closing of this article will always Be Safe.
Ok, this has ultimately came to an end. So as an ending note I will say one thing very clearly.
In this article I not just wanted to advice people like Mr. X to choose the right career but I had tried to open the mind of the professional who gives suggestions or advices (Free or Paid) should actually consider the proposed system (PIPC) by me to map out their Suggestions in a well constructive way.
For those who want to discuss more about the system I’m free to discuss with you to refine and documented the processed. You can even try out this system and give me feedback so that we can produce this system better and better to be used on Professional Level Applications like Decision Making, Consulting, Reporting or Drafting etc.
Well, For those who are thinking like Mr. X can use this example according to you situation and if you need any help to understand it more clearly I’m here for you.
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