30 Best Social Media Management Tools for Entrepreneurs and Marketers

Social Media is shaping this new era of business management and Social Media Management Tools has become most important to understand for every entrepreneurs and marketers.

Hi, I’m Neel Banerjee (Indranil), I’m an entrepreneur (I’m not barking) 🙂 .

I love doing business. Thus I need to connect the world very fast. Well, now is the time we can connect with the world just with an app (may be more).

Yea, Ok,  I’m connected now but what about my business? How can I be on Social media to spread my business? (a topic for another time)

I’m investing here on my businesses. It’s real money. And we all know money needs measurement. So the basic questions come here is, How to measure social media outcomes for my business? (some says ROI).

But before that I need to figure out How to use social media? Is there any tool/tools available to help me out?

So, Here is what I’m gonna present you with the social media management tools I mostly uses daily basis. Well, there are thousands of other tools but these are my choices.

Social Media Management is fundamental for all business owners, but figuring out which tools to use, how, and when can be incredibly challenging.

From post scheduling, tracking engagement, and customer relationship management to sourcing and creating images and content generation, here is a comprehensive list of the 30 (Plus Bonus Tools) best social media management tools to choose from.

30 Best Social Media Management Tools:

1) Adobe Spark:

adove spark

With Spark’s free mobile graphic design app, you can create web stories, social graphics, and animated videos to tell your own story and bring your content to life.

2) Agora Pulse:

Agora Pulse offers social media scheduling and publishing, message management, analytic reporting, competitor analysis, and contest and quiz generation. Price ranges from $29–$199 per month.

3) Audiense:

Formerly SocialBro, Audiense is an all-in-one Twitter management platform with progressive listening, segmentation, insight, and campaign functionality. The price operates on a tiered scale depending on your amount of followers.

4) Bitly:

bitly

Bitly is the world’s leading free link management platform that aids in link shortening, performance analytics, and gathering audience intelligence.

5) Buffer:

Buffer App

Buffer makes it effortless to share any page you’re reading and can ‘automagically’ share them for you during the day. Buffer’s account management and scheduling plans range in price from free to $399 per month.

6) BuzzSumo:

BuzzSumo, when in use with content marketing and SEO campaigns, helps to rapidly pinpoint which content behaves the best for any subject or competitor to better understand the social footprint of a business. Prices range from $79-$559 per month.

7) CalendarX:

CalendarX allows you to communicate with your audience through their calendar. Once a customer follows your CalendarX calendar, you can push your relevant events to their personal calendar. You can set up an account for free, and prices range between $7-$72 per month.

8) Canva:

Whether it’s blog graphics, presentations, Facebook covers, infographics, flyers, posters, invitations, or business cards, Canva’s free design software makes the creation process simple and produces beautiful results.

9) Disqus:

Disqus is an add-on tool for websites and online communities that use a networked platform. You can sign up for Disqus for free with your Twitter, Facebook, or Google+ account or an email address.

9) Feedly:

Feedly is a free content generation app that showcases the top and most interesting stories based on the feeds (publications, blogs, YouTube channels, and more) you personally follow.

10) Follwerwonk:

Just as the name suggests, Followerwonk helps you explore and grow your Twitter followers by digging deeper into your Twitter analytics and create actionable visualizations. Versions range from free for one account to $29-$79 per month based on the number of incorporated profiles.

11) Google Alerts:

Easily set up a (free) Google Alert to keep track of your business name or topics of interest, and Google will send you an email when there are new results for your search.

12) Google Trends:

Google Trends (free) displays how often a specific search term is entered relative to the entire search-volume across the world and in various languages.

13) Grammarly:

Grammarly, a free writing enhancement app and grammar checker (over 250 grammar rules), assists with plagiarism detection, proofreading, and message editing.

14) Hootsuite:

One of the most famous social media management tools, Hootsuite allows you to manage campaigns, publish updates, engage with customers, track activity, and analyze results across various social platforms from one web or mobile dashboard. Hootsuite offers a limited free plan as well as packages ranging from $19.99-$499 per month.

15) IFTTT:

IFTTT, which stands for If This Then That, is a free app with which you can create a string of short conditional statements called “applets.” An applet is generated by Gmail, Instagram, Pinterest, or Facebook modifications and might generate an email if a specific Twitter hashtag is used or copy a photo to the archive if the user is tagged in a Facebook photo.

16) Klear:

Klear’s mission is to analyze billions of interactions that happen every day on social networks and to extract their valuable insights. Klear offers a free demo and various free influencer marketing, social media analytics, and reporting tools as well as a basic plan for $249 per month.

17) Klout:

Klout is a free website and mobile app that ranks an individual user’s social influence. By using its own set of social media analytics, Klout is able to generate an influencer ranking from 1–100 called a “Klout Score” that can help its users to not only see where they stand, but how they can improve within the sphere of social media.

18) MailChimp:

One of the more popular email marketing systems, MailChimp helps businesses create attractive email newsletters and supplies email marketing for more than 15 million people globally. It offers a Forever Free program for new businesses and offers plans from $10-$199 per month.

19) MeetEdgar:

Edgar is a social media management system that allows businesses to schedule and publish posts and track and schedule updates. It stores the images and content that you collect in a category-based library and generates a never-ending queue that cycles through your library each week. To learn more about Edgar, sign up on their website for an invitation to join and for pricing details.

20) Nuvi:

Nuvi, a social media mining company, specializes in real-time data visualizations that enable businesses to see and hear what their audiences believe, write, say, and feel about various topics. Contact Nuvi for a free demo and pricing.

22) Piktochart:

Piktochart is a free and user-friendly infographic generator where you can plug your ideas into templates containing ready-to use images and icons. Upgrading your capabilities beyond the free version ranges from $15-$29 per month.

23) PostPlanner:

Post Planner is a social media engagement app that helps find, plan and post better content from recommended feeds based on your particular industry. Plans range from $9-$49 per month, depending on the number of profiles and planned posts per day.

24) Quuu:

What sets Quuu apart in the social media content world is that they claim that every post suggestion has been hand-reviewed in-house. Select your interests, choose how many suggestions you’d like to send to your social profiles, and choose if you prefer the content to be posted manually or auto-posted. Quuu is free to get started and offers premium plans from between $10-$30 per month.

25) Radian6:

Radian6, also known as SocialStudio, is a part of the Salesforce Marketing Cloud’s social media monitoring platform. This tool boasts a supreme social listening strategy to track industry chat and trends, opportunities, concerns, and competitor activity among other digital management aspects like customer retention and social lead generation. Contact Salesforce for pricing information.

26) Sprout Social:

Another social media management tool, Sprout Social, allows users to integrate with LinkedIn, Facebook, Twitter, Instagram, Google+, Zendesk, Feedly, Google Analytics, and UserVoice and helps to measure social media performance and customer communication. Sprout Social offers a free 30-day trial and offers plans that range from $99-$249 per month.

27) Trello:

Trello is a free visual-based tool for teams to collaborate with one another on multiple projects, prioritize tasks, send files and images, and comment on current projects.

28) Typeform:

Typeform, which boasts ‘Free & Beautifully Human Online Forms,’ helps with building visually appealing online forms, surveys, quizzes, landing pages, and more. The basic plan is free, and the Pro and Pro+ plans range from $29-$59 per month.

29) Viraltag:

Viraltag specializes in sharing visuals across major social networks such as Instagram, Pinterest, Facebook, Twitter, Tumblr, and LinkedIn. Images are tailored for each particular network, and optimal hashtags are suggested for each post. Viraltag offers a free 14-day trial, and after that plans range from $24-$249 per month.

30) Zapier:

Zapier connects your apps automatically, so that you can pass information between your apps with workflows called “zaps.” For example, you could create a “Trigger” when you receive a new email in Gmail, which then could automatically copy the attachment from Gmail to Dropbox and then alert you in Slack about the new Dropbox file. There are both Free Forever and Premium plans, which start at $20 per month.

Well, the above tools I mostly use for my social media efforts regularly. But there are some tools which I used or uses sometime when needed. I’m listing those out here below.

Bonus Tools:

31) NewsWhip:

 

NewsWhip aims to show businesses what engages their particular audience. It streamlines social media marketing and monitoring to focus on which stories are resonating the most to help build a successful editorial strategy. Contact NewsWhip for pricing and to request a free trial.

32) Mention:

Mention is a user-friendly social media monitoring tool that allows businesses to track social mentions, locate influencers, analyze competition, and generate leads. Pricing ranges from $29-$99 per month.

33) Infogr.am:

infogram

Infogr.am is an easy-to-use infographic, online chart, and interactive map generator and has plans ranging from free to $19-$67 per month.

34) CoSchedule:

CoSchedule is one of the easiest-to-use marketing calendars and schedulers available. This app keeps all social platforms organized under one roof and offers team collaboration tools. Pricing: free 14-day trial and plans ranging from $30-$1,600 per month.

35) Brand24:

Brand24

Brand24 helps companies discover their online mentions in real time and offers an influencer score and sentiment analysis. They offer a free 14-day trial, and after that price ranges from $49–399 per month.

Conclusion :

So, The point is,

If you are one of them who loves knowing more and easing your #hustle then here is what I’m sharing you with the wholelist of 133 best Social Media Management tools waiting for your click.

After all, Now I think I could do use permission marketing to you (Just Kidding)? please share this article to you best buddies and help me to spread my voice.
Oh! btw, talking about my voice ! I’m going to start a brand new podcast as well as a Video show (Not Gangnam-style) so you can subscribe to my Email list to access it as first as possible 🙂 .

So, Once again, Take care. Don’t forget to Like, Share and Subscribe. Seeing you on the next post.

How to start a StartUp or Business that never fail

“Dreams are Worth Chasing” – But the consequences are, 90% of all startup or business fails during the first year. Here is I gonna tell you exact 7 ways to build a startup or a business  that does not fail. But there is one catch point use the rule according to your condition and the Industry you are in.

 

Before jumping into formulas, let me tell you a story (You all might have heard though).

Once a there was devastating drought came in the village.All wels got dry, even no water for fishes to survive.

A crow was so thirsty and looking for a drop of water, flocking here and there. Suddenly the lucky bird found a little layer of water inside a nearly dry pot in a shadow.

The crow has got excited and flown towards the pot and as soon as tried to sip the last layer of water it found it’s beak is not that long to reach to the bottom of the pot.

Now what should the thirsty crow will do. Will it going to go to other places in search of that water getting impatient or it will try to get it from there?

 

The answer is directly linked to the Startup’s’ Success. So keep reading. I will be answering this in a moment.

Nowadays there is fashion on self-proclaimed “Entrepreneurs”, Who ever is starting a business starting to mention themselves as an entrepreneur.

But if you read the statistics more of than 90% of all startups fail during the first year of operation. So, naturally the question rises “WHY”?

 

I had started doing business (though it will look like a joke) at the age of 6 not having an entrepreneurial gene for generations and kept it rolling since then. Many succeeded many failed and many on the go.

This article is what I had experienced and understood during all these years of hustling.

I had found that to build a successful business or startup there are at least this 7 Key things you must need to practice repeatedly.

 

1. Marketable Idea

 

You all know that first and foremost to building a business you need to come up with an Idea. But you all have great Ideas floating inside the grey matters inside your brain parally. But which one to choose, that will BOOM inside the market.

Yea! The best marketable Idea indeed. But Why?

So, put your thumb on those Ideas which is sustainable inside the market.

Think about the Curt Prins’s “PoliMobile” a  Mobile marketing platform for political campaigns filed due to the service or the product is Ahead of it’s time, not marketable in the current situation.

There are many more like Cha ChaDealstruckApp.net, and hundreds and thousands more around the world all alone this quarter of 2017. To know more about this go through this list at cbinsights.

The one thing that can save Startups or Businesses at least straight at the beginning is, “Thumb on those Ideas which is sustainable inside the market”.

So, How find out the value of your idea inside the market? Here are some tools I use often for doing a consistent market research.

Tools to do Market Research:

 

 Google Keywords Tool:

The Google Keywords tool acts as a window into the behaviour of consumers when searching online for products or services such as yours. To use this you’ll need to create a Google Adwords account (it’s free however) and it’s also advisable that you read a couple of introductory articles to the tool and making the most of it.

Questback :

Questback is a premium service that bridges the gap between your company and your target market. It can undertake in-depth research on your behalf and provide invaluable feedback quickly and efficiently.

FreeLunch :

FreeLunch provides worldwide data across a range of demographics and industries, however it is most beneficial for companies targeting the USA, providing everything from comprehensive demographical breakdown, to insights into wider patterns of spending.

Google Analytics :

Whilst not technically a wider tool providing market research in its entirety, Google Analytics can provide feedback as to how your customers are behaving whilst on your website. It may show you which products many view, but few buy (or vice versa) and it can illustrate what social media channels your customers are responding to, amongst many other insights

Google Trends :

Google Trends has the added benefit of additionally factoring in data gathered from its search engine. The result? An instant snapshot of consumer social media and search behaviour, coupled with the latest news and opinions from your industry.

There are many more tools can be used some are free some paid but the basic point is, the one thing that can save you, at least straight at the beginning is, Thumbs on those Ideas which are sustainable inside the market.

 

2. Share Funds Properly

 

– for any business you name it.

The money left inside your account gives you security and the feeling whether to run your business smoothly or harshly. So, use it carefully.

Understand the key investment areas where you need to pour money and not.

It’s limited when it’s used properly it reflects positively inside your business growth metrics.

So, here the takeaway,

Share your revenue according to your micro and macro goals.

Be Data Driven. Establish a very good relation with your accountant if you have one.

 

3. Well Designed Marketing Plan

 

If you have comealong the way, Staring up with an Idea to gathering knowledge on Sharing Funds properly but one thing that will motivate you now is there are always a potential customer waiting for your product or service (It should be market friendly) to receive.

You just need to find and attract them. So, the basic question comes in you curious mind is HOW? You all know it. It’s called Marketing.

But in this current time frame you all have to be more strategic about your marketing plan.

I have seen, most businesses use it in a wrong way at least at the right time, at the beginning.

Lure people to become visitor, positioned them into leads and make them into happy customer and the goal is not over yet for you, retain them as long you can.

There are thousands of ways to do that depending on your market, your product or service or even on your marketing and sales team. I will definitely talk about those on other posts.

This is what a well designed marketing serves for you.

And as per Gary “Jab, Jab, Jab, Right Hook” means “Give, Give , Give, Ask” is the modern way of market your product or services.

His book mentioned New York Times Best Selling book is worth reading as an Entrepreneur. I’m sharing the link below:

Amazon.in : http://amzn.to/2nYnsSQ

Amazon.com (US) : http://amzn.to/2n7aRrz

 

4. Build a Strong Team

Team Work

There is a phrase in the investment world:

As your product gets traction you have to hire people to ease your work. They will increase in numbers gradually. You have to work together to build a proper foundation for your business to sustain in the market.

Your first step on team building should be EQ driven. Because You need to create your surrounding with those people who will tell the truth  The truth about your decisions, your behaviour, your vision, your goals.

Here is what Harvard management professor Bill George says about,

 

 

 

 

 

 

 

Renowned Mathematician Prof. John F. Nash had proven after dismissing 150 years of economic theory that, (Read carefully)

So, the best output you will get for your business to rise is when your team with whom you are surrounded with is been able to deliver their best as well as best for the team and the result will be seen on the metrics.

Building a strong team is not only important but is necessity for your business to survive in a long run.

Here are some books I should suggest to know more about team building and leadership.

  • Start with Why: How Great Leaders Inspire Everyone to Take Action by  Simon Sinek

           Amazon.in :  http://amzn.to/2mGJitD

           Amazon.com (US): http://amzn.to/2n7yRLc

  •   Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins

          Amazon.in : http://amzn.to/2onyYn0

          Amazon.com (US) : http://amzn.to/2n8lhr2

You can also check out this link for more books on Team building.

 

5. Innovation on Customer Feedback

Customer Feedback

 

 

Market doesn’t care about you. You have to care about your market, your customer.

This is where customer feedback plays a very pointy role. It is impossible to create 100% flawless product or service. Its all depends on you consumers need.

Craft your next move according to your consumers’ feedback.

The Founder of Microsoft Bill Gates said,

                      

 

You all should understand that in competitive market contiguous innovation is the key to survive.

You have to test multiple times to understand the market trends and for that The Feedback from your existing customers are very important.

 

While explaining the importance of customer feedback Elon Musk  founder of SpaceXTeslaHyperloop  once said,

If you don’t wanna believe, here is a quote from Lord Buddha,

 

Now I think you are pretty much motivated uttering those ever green quotes above. Here is one from me very straight forward but true,

                   

 

 

6. Networking is the Key

Networking

 

 

Try to imagine the days when you are in your teens or just stepped into adulthood.

Your parents or guardians use to tell you to go outside, see the world, meet new people.

This is called networking in the Business world.

You not only get huge experience but lots of opportunities.

Exactly how Neil Patel described it while explaining Why he flies business class.  

 

Networking is very important and beneficial for maintaining a professional relation and referral for your personal as well as business needs.

There are some tweaks you can use right now to strengthen your network and which will help you create emotional bond with those persons.

> Select a few key associations or organizations and participate actively.

> Be generous about sharing business tips, referrals and leads with non competitors.

> Get to events early and plan to stay late.

> Greet people you’ve met in the past.

> Follow up on leads.

 

There is a growth hack I personally use.

Today most of us using linkedIn, World’s largest professional network,

I use to congratulate each and everyone everytime they update their professional engagements, like joining a new job, promoted to higher designation, Anniversary of their work cycle, or even on their birthday.

You don’t even have to craft a large piece of letter, just use the pre loaded text by the linkedIn message and hit Enter. That’s it.

You know, In business world everything is about give and take, so no one expect to get anything out of the professional barrier,

so, A little “Happy Birthday” or “Congratulation” drives a large value to the person unknown.


It puts you to a higher level of his/her list of caring people and shows much more value even than a person he/she works for a long.

 

7. Keep The Hustle 24/7

 

 

Someone told this long ago but it’s so true. Being an entrepreneur you are the one who is running your business. If you meet your goals you are the one who gets the prize but on the other hand, if fail you are the one who gets crucified (not in the biblical sense) first.

For an entrepreneur the grind is never ending. You have to test the market, the customers, your team and even yourself.

24 hours will come short for you every time. Trust on yourself and do what you need to do, what you love to do. Your passion separates you from others.

 

Conclusion:

After all the formulas, here it comes to the conclusion of the story I began with. Remember the thirsty crow in the middle of the hottest summer, found that pot holding a very little layer of water beneath, did something amazing. It started looking for little stones here and there and started pouring them one by one inside the pot. It has taken a long time, then suddenly the the crow say the water level is rising.

 

crow

At a sudden point it raised enough that the unlucky-lucky crow can sip through his beak.

It sipped all the the water and survived while others were dying at the same spot.

 

Being an entrepreneur, you have to be like that crow. Running a business or starting a startup is indeed one of the bravest task.

But It needs a lots of patience, Hard work and Emotional Quotient (EQ) linked with Intelligence Quotient (IQ) to Understand, Decide and Deliver.  

One thing you all need to remember,

Prepare yourself for the right side.

I have described the 7 most important factors that need to build a successful business according to my experience.

Now it’s your turn.

Understand every bit of it and share this piece of content if you are confident enough to help your friend or network.

Please write down your thoughts or experiences at the comment section below. I will respond to it according to my capability of answering your queries.

 

Well, one more request, if you can bare a little more of your valuable time and you have the thirst to learn more then connect with me on social media @neelsnow . I’m very active there.